Business and Its Environment

Series
Prentice Hall
Author
David P. Baron  
Publisher
Pearson
Cover
Softcover
Edition
7
Language
English
Total pages
784
Pub.-date
July 2012
ISBN13
9780132620550
ISBN
0132620553
Related Titles



Description

 For undergraduate and graduate courses in Business and Public Policy, Business and Society, or Business and Public Responsibility.


Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm's competitive edge.

Baron's integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape.


 

The seventh edition includes four new chapters on financial markets and their regulation, the investor's perspective and renewable power, the political economy of India, and behavioral ethics. The book also includes 26 new cases for class discussion of timely topics.   

 

Features

For undergraduate and graduate courses in Business and Public Policy, Business and Society, or Business and Public Responsibility.


Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm's competitive edge.


Baron's integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape.

  

The seventh edition includes four new chapters on financial markets and their regulation, the investor's perspective and renewable power, the political economy of India, and behavioral ethics. The book also includes 26 new cases for class discussion of timely topics.


Integrated Perspective: Drawing on the disciplines of economics, political science, law and ethics, the book presents a balanced perspective of both the market and nonmarket challenges facing today's managers.

  • Part I: Strategy and the Nonmarket Environment
  • Part II: Nonmarket Strategies and Government Institutions
  • Part III: Government and Markets
  • Part IV: International Political Economy
  • Part V: Ethics and Responsibility
Strategic Focus: The sixth edition continues the focus on strategies for improving performance by addressing the challenges in the nonmarket environment and their effects on the market environment.

Emphasis on Cases: At the end of each of the five parts of the book are integrative cases that include an activist challenge to Wal-Mart, fuel economy legislation, credit card regulation, globalization, and the pricing of AIDS drugs for developing countries.

NEW FEATURES
New Chapter 11: Financial Markets and Their Regulation. This chapter examines the financial crisis of 2007-2009, the worldwide recession that followed, and the subsequent regulation.

New Chapter 13:  The Investor's Perspective: Renewable Power. This chapter considers the non-market environment from the perspective of investors such as hedge funds with a focus on opportunities and risks.  The renewable power industry in the United States provides the context.

New Chapter 18: The Political Economy of India. This chapter considers the non-market environment of the world's second largest country and a leading emerging market.

New Chapter 23: Behavioral Ethics, Individuals, and Management. This chapter introduces behavioral ethics through an examination of laboratory experiments that explore issues such as altruism, trust, reciprocity, and cooperation.  
All remaining chapters have been thoroughly updated to include emerging issues and new advances in research into the book.
 
Three chapters have been deleted because of decreased relative interest: Information Industries and Nonmarket Issues; The Political Economy of Japan; and and Implementing Ethics Systems.

26 new cases on Google (2), Facebook (2), Amazon.com, Johnson & Johnson, News of the World, AT&T and T-Mobile, Goldman Sachs, Pacific Gas & Electric, BrightSource Energy, Apple, Equity Bank of Kenya, Boeing and Airbus, and Chipotle Mexican Grill as well as on industry-wide issues including credit rating agencies, debit card regulation, spectrum allocation, environmental injustice, insider trading, data protection regulation, the Euro crisis, and renewable power. The new cases address issues in antitrust and regulation, social media, information technology, environmental protection, international business, sustainable energy, and business ethics and responsibility.


New to this Edition

The seventh edition includes four new chapters on financial markets and their regulation, the investor's perspective and renewable power, the political economy of India, and behavioral ethics. The book also includes 26 new cases for class discussion of timely topics.


New Chapter 11: Financial Markets and Their Regulation. This chapter examines the financial crisis of 2007-2009, the worldwide recession that followed, and the subsequent regulation.

New Chapter 13:  The Investor's Perspective: Renewable Power. This chapter considers the non-market environment from the perspective of investors such as hedge funds with a focus on opportunities and risks.  The renewable power industry in the United States provides the context.

New Chapter 18: The Political Economy of India. This chapter considers the non-market environment of the world's second largest country and a leading emerging market.

New Chapter 23: Behavioral Ethics, Individuals, and Management. This chapter introduces behavioral ethics through an examination of laboratory experiments that explore issues such as altruism, trust, reciprocity, and cooperation. 

All remaining chapters have been thoroughly updated to include emerging issues and new advances in research into the book.
 
Three chapters have been deleted because of decreased relative interest: Information Industries and Nonmarket Issues; The Political Economy of Japan; and and Implementing Ethics Systems.

26 new cases on Google (2), Facebook (2), Amazon.com, Johnson & Johnson, News of the World, AT&T and T-Mobile, Goldman Sachs, Pacific Gas & Electric, BrightSource Energy, Apple, Equity Bank of Kenya, Boeing and Airbus, and Chipotle Mexican Grill as well as on industry-wide issues including credit rating agencies, debit card regulation, spectrum allocation, environmental injustice, insider trading, data protection regulation, the Euro crisis, and renewable power. The new cases address issues in antitrust and regulation, social media, information technology, environmental protection, international business, sustainable energy, and business ethics and responsibility.



Table of Contents


PART I: STRATEGY AND THE NONMARKET ENVIRONMENT
Chapter 1: Market and Nonmarket Environments
Chapter 2: Integrated Strategy    
Chapter 3: The News Media and Nonmarket Issues
Chapter 4: Private Politics
Chapter 5: Crisis Management
PART II    PUBLIC POLITICS AND NONMARKET STRATEGY
Chapter 6: Nonmarket Analysis for Business
Chapter 7: Nonmarket Strategies for Government Arenas
Chapter 8: Implementing Nonmarket Strategies in Government Arenas
PART III: GOVERNMENT AND MARKETS
Chapter 9: Antitrust: Economics, Law, and Politics
Chapter 10: Regulation: Law, Economics, and Politics    
Chapter 11: Financial Markets and Their Regulation
Chapter 12: Environmental Management and Sustainability
Chapter 13: The Investor's Perspective: Renewable Energy
Chapter 14: Law and Markets
PART IV    GLOBAL NONMARKET STRATEGY
Chapter 15: The Political Economy of the European Union
Chapter 16: China: History, Culture, and Political Economy
Chapter 17: Emerging Markets
Chapter 18: The Political Economy of India
Chapter 19: The Political Economy of International Trade Policy
PART V: ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
Chapter 20: Corporate Social Responsibility
Chapter 21: Ethics Systems: Utilitarianism
Chapter 22: Ethics Systems: Rights and Justice
Chapter 23: Behavioral Ethics, Individuals, and Management
Chapter 24: Ethics Issues in International Business