Framework of International Business, A

Series
Prentice Hall
Author
S. Tamer Cavusgil / Gary Knight / John Riesenberger  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
352
Pub.-date
December 2011
ISBN13
9780132122825
ISBN
0132122820
Related Titles



Description

For International Business courses.

 

A concise but thorough review of essential concepts and techniques.

 

The Cavusgil/Knight/Riesenberger author team's new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.

 

View more information about this text!

http://www.pearsonhighered.com/showtell/cavusgil_0132122820/web/

Features

For International Business courses.

 

A concise but thorough review of essential concepts and techniques.

 

The Cavusgil/Knight/Riesenberger author team's new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.


Help students see the importance of ethics: Ethics and corporate social responsibility have become increasingly important in today's international business course. To reflect this importance, this text addresses ethical conduct in several chapters through an array of tools.

 

Offer a balance: This text features balanced geographical coverage on companies and issues, from developing to advanced economies, with particular emphasis on emerging markets.

 

Provide current and relevant information: This text focuses on new, emerging topics in international business, offering information throughout each chapter that gives students insight into the latest trends. Examples include:

 

  • Over 100 exhibits provide the latest data and thinking on key issues.

  • 20 videos, produced during 2011 and 2012, support the major themes found in the text.

Table of Contents

Part I: Foundation Concepts 

Chapter 1: Introduction: What Is International Business?

Chapter 2: Theories of International Trade and Investment

Chapter 3: Organizational Participants that Make International Business 

Chapter 4: Culture and Ethics in International Business

Part II: The International Business Environment     

Chapter 5: Political and Legal Systems in International Business

Chapter 6: The International Monetary Environment and Financial Management in the Global Firm  

Chapter 7: Emerging Markets, Developing Economies, and Advanced Economies

Part III: International Business Strategy and Implementation 

Chapter 8: Strategy and Organization in the International Firm

Chapter 9: Global Market Opportunity Assessment

Chapter 10: Exporting and Countertrade

Chapter 11: Foreign Direct Investment and Collaborative Ventures

Chapter 12: Licensing, Franchising, and Other Contractual Strategies

Chapter 13: Global Sourcing

Chapter 14: Marketing in the Global Firm

Chapter 15: Human Resource Management in the Global Firm