|Framework of International Business, A||
Framework of International Business, A
For International Business courses.
A concise but thorough review of essential concepts and techniques.
The Cavusgil/Knight/Riesenberger author team’s new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.
Help students see the importance of ethics: Ethics and corporate social responsibility have become increasingly important in today’s international business course. To reflect this importance, this text addresses ethical conduct in several chapters through an array of tools.
Offer a balance: This text features balanced geographical coverage on companies and issues, from developing to advanced economies, with particular emphasis on emerging markets.
Provide current and relevant information: This text focuses on new, emerging topics in international business, offering information throughout each chapter that gives students insight into the latest trends. Examples include:
Part I: Foundation Concepts
Chapter 1: Introduction: What Is International Business?
Chapter 2: Theories of International Trade and Investment
Chapter 3: Organizational Participants that Make International Business
Chapter 4: Culture and Ethics in International Business
Part II: The International Business Environment
Chapter 5: Political and Legal Systems in International Business
Chapter 6: The International Monetary Environment and Financial Management in the Global Firm
Chapter 7: Emerging Markets, Developing Economies, and Advanced Economies
Part III: International Business Strategy and Implementation
Chapter 8: Strategy and Organization in the International Firm
Chapter 9: Global Market Opportunity Assessment
Chapter 10: Exporting and Countertrade
Chapter 11: Foreign Direct Investment and Collaborative Ventures
Chapter 12: Licensing, Franchising, and Other Contractual Strategies
Chapter 13: Global Sourcing
Chapter 14: Marketing in the Global Firm
Chapter 15: Human Resource Management in the Global Firm