A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
Among the most valuable features and aids to learning in the book are:
New to the fifth edition (based on what our customers wanted):
The following online resources support the text:
PART ONE: THE WORLD OF INTERNATIONAL BUSINESS
1Regional and Global Strategy
2The Multinational Enterprise
3The Triad and International Business
PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
7International Financial Markets and Institutions
PART THREE: INTERNATIONAL BUSINESS STRATEGIES
9 Organizing Strategy
10 Production Strategy
11 Marketing Strategy
12 Human Resource Management Strategy
13 Political Risk and Negotiation Strategy
14 International Financial Management
PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION
15 Corporate Strategy and National Competitiveness
16 European Union
18 North America
19 Emerging Economies
21 Corporate Ethics and the Natural Environment
As youll know from todays news, the world of international business moves quickly. And as a student of the subject, youll need a textbook which keeps pace with the ongoing developments in both theory and practice.
This fifth edition of International Business delivers a comprehensive introduction to the subject from authors at the forefront of research and fresh thinking.
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan and the emerging markets in world trade, such as Brazil, India and China.
Critical to your successful study of international business, the book provides:
So, as a student of today and international manager of tomorrow, open up to learn from the experiences of the established and the emerging forces of world business from Samsung, Bang & Olufsen and Citigroup to Nanjing Auto, Haier and Tata.
Alan Rugman is Professor of International Business, Henley School of Business at the University of Reading and Professor in International Business at Indiana University.
Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at Warwick Business School.
Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University.
Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.