International Business: The Challenges of Globalization, Global Edition

Series
Pearson
Author
John J. Wild / Kenneth L. Wild  
Publisher
Pearson
Cover
Softcover
Edition
8
Language
English
Total pages
464
Pub.-date
May 2015
ISBN13
9781292095042
ISBN
1292095040
Related Titles



Description

Cultural Understanding in International Business

International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students.

The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.

International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.

Pearson MyLab Management not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Pearson MyLab Management is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Features

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 International Business: The Challenges of Globalization uses the following features to facilitate learning:

An easy-to-read, integrative text accessible to all students

  • Describes conceptual material and specialized business activities in concrete terms.
  • Employs an integrative organizing framework that helps students understand how all concepts of International business are related.

 A comprehensive and concise coverage of International Business hallmark concepts

  • UPDATED! The importance of understanding different cultures and cultural barriers that may arise are emphasized throughout the text
    • NEW! Chapter introductions are culturally rich and sensitize readers to different cultures they may do business with in the future through real world examples.
    • Culture Matters boxes make connections between culture and key chapter topics throughout the text.
  • Global Sustainability boxes promote social, economic, and environmental awareness, as strong businesses rely on thriving societies, strong economies, and healthy environments. Topics include:
    • Ending civil wars to protect fragile societies
    • Helping contribute to sustainable development
    • Making supply chains more environmentally friendly
  • Manager’s Briefcase boxes address issues pertinent to entrepreneurs and small businesses, as well as to the world’s largest global companies. Topics include:
    • Doing business with China
    • Obtaining capital to finance international activities
    • Getting paid for exports
    • Finding ways to be mindful of personal security while abroad on business.
  • NEW! Learning Objectives summarize the main concepts students should take from each chapter in a clear, bullet-pointed format.
  • NEW! Quick Study concept checks help students verify that they have retained the main concepts of the chapter.
  • UPDATED! Reorganized chapters include new information and facilitate better learning flow
  • NEW! Introductions are culturally centric to stress and integrate this fundamental concept of international business throughout the text.
  • UPDATED! Chapter 1 has been reorganized, restructured, and compressed for a better flow of information that directly aligns each major concept with the chapter and its summary.
  • UPDATED! Chapter 2 has been updated to better cover the role of culture in business.
    • NEW! Culture in the Global Workplace section further introduces people to different cultures and the way they view business.
    • NEW! The 6th Hofstede Dimension, indulgence v. restraint, is covered in this chapter.
  • REVISED! Chapters 3 and 4 have been blended and redesigned into a political economy framework that emphasizes the book’s aim to address international business through an integrated approach.
  • REVISED! Chapter 8 coverage of regional integration is now presented as a debate.
  • REVISED! Pearson MyLab Management is now more integrated throughout the text.
  • Beacons at the start of each chapter show students how one chapter links to the next, creating an easy-flowing material.
  • Bottom Line for Business sections conclude chapters and explain the impact on managers and their firms’ policies, strategies, and activities abroad.
  • Quick Study concept checks verify that students have learned the section’s key terms and important concepts before moving on.
  • Supplementary material helps make learning easier
  • Full-color World Atlas in the index of Chapter 1 helps students get a better sense of world geography and serves as a reference tool when discussing businesses of different nations throughout the text.
  • PowerPoint Slides for instructors contain helpful teaching notes that help enhance class comprehension.
  • Accompanying videos are available that address important topics such as globalization, culture’s impact on business, international business ethics, foreign direct investment, emerging markets, and entry modes.

 

Pearson MyLab Management not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

 Pearson MyLab Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 Pearson MyLab Management allows you to engage your students in the course material before, during, and after class with a variety of activities and assessments.

 

BEFORE CLASS

 

The Chapter Warm-up helps you hold your students accountable for learning key concepts   in each  chapter before coming to class. The assignment consists of basic questions related to topics in the text , and gives students the chance to access their eText to read about the topics in question. Grading and item analysis in the assignment allow you to see what students know and don’t know.  

Dynamic Study Modules: Not every student learns the same way and at the same rate. Now, thanks to advances in adaptive learning technology, you no longer have to teach as if they do.

Dynamic Study Modules assess student performance and activity in real time and, using data and analytics, personalize content toreinforce concepts that target each student's strengths and weaknesses. You can assign Dynamic Study Modules as homework and receive results right in your gradebook. And, because your students are always on the go, Dynamic Study Modules can be accessed from any computer, tablet, or smartphone.

Pearson eText: Engagement in lecture is essential to student success, and continuing that engagement outside of class is just as critical. Pearson MyLab Management with Pearson eText keeps students engaged in learning on their own time, while helping them achieve greater conceptual understanding of course material. Combining resources that illuminate content with accessible self-assessment, Pearson MyLab Management with eText provides students with a complete digital learning experience—all in one place. 

DURING CLASS

Learning Catalytics™ is an interactive, student response  tool that uses students’ smartphones, tablets, or laptops to engage them in more sophisticated tasks and thinking. Now included with MyLab  with eText, Learning Catalytics enables you to generate classroom discussion, guide your lecture, and promote peer-to-peer learning with real-time analytics. Instructors, you can:

  • Pose a variety of open-ended questions that help your students develop critical thinking skills
  • Monitor responses to find out where students are struggling
  • Use real-time data to adjust your instructional strategy and try other ways of engaging your students during class
  • Manage student interactions by automatically grouping students for discussion, teamwork, and peer-to-peer learning

Reporting Dashboard: View, analyze, and report learning outcomes clearly and easily, and get the information you need to keep your students on track throughout the course with the new Reporting Dashboard. Available via the MyLab Gradebook and fully mobile-ready, the Reporting Dashboard presents student performance data at the class, section, and program levels in an accessible, visual manner.     

  

AFTER CLASS

Branching, Decision-Making Simulations: Decision-making simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included.

Video Exercises: These engaging videos explore a variety of business topics related to the theory students are learning in class. Quizzes assess students’ comprehension of the concepts covered in each video.

Writing Space: Better writers make great learners–who perform better in their courses. Designed to help you develop and assess concept mastery and critical thinking, the Writing Space offers a single place to create, track, and grade writing assignments, provide resources, and exchange meaningful, personalized feedback with students, quickly and easily. And because of integration with Turnitin®, Writing Space can check students’ work for improper citation or plagiarism.

Quizzes and Tests: Pre-built quizzes and tests allow you to quiz students without having to grade the assignments yourself.

New to this Edition

A comprehensive and concise coverage of International Business hallmark concepts

  • UPDATED! The importance of understanding different cultures and cultural barriers that may arise are emphasized throughout the text
  • Chapter introductions are culturally rich and sensitize readers to different cultures they may do business with in the future through real world examples.
  • Learning Objectives summarize the main concepts students should take from each chapter in a clear, bullet-pointed format.
  • Quick Study concept checks help students verify that they have retained the main concepts of the chapter.
  • UPDATED! Reorganized chapters include new information and facilitate better learning flow
  • Introductions are culturally centric to stress and integrate this fundamental concept of international business throughout the text.
  • UPDATED! Chapter 1 has been reorganized, restructured, and compressed for a better flow of information that directly aligns each major concept with the chapter and its summary.
  • UPDATED! Chapter 2 has been updated to better cover the role of culture in business.
    • NEW! Culture in the Global Workplace section further introduces people to different cultures and the way they view business.
    • NEW! The 6th Hofstede Dimension, indulgence v. restraint, is covered in this chapter.
  • REVISED! Chapters 3 and 4 have been blended and redesigned into a political economy framework that emphasizes the book’s aim to address international business through an integrated approach.
  • REVISED! Chapter 8 coverage of regional integration is now presented as a debate.
  • REVISED! Pearson MyLab Management is now more integrated throughout the text.

Pearson MyLab Management not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Table of Contents

PART 1 Global Business Environment

Chapter 1 Globalization

 

PART 2 National Business Environments

Chapter 2 Cross-Cultural Business

Chapter 3 Political Economy and Ethics

Chapter 4 Emerging Markets and Development

 

PART 3 International Trade and Investment

Chapter 5 International Trade Theory

Chapter 6 Political Economy of Trade

Chapter 7 Foreign Direct Investment

Chapter 8 Regional Economic Integration

 

PART 4 The International Financial System

Chapter 9 International Financial Markets

Chapter 10 International Monetary System

 

PART 5 International Business Management

Chapter 11 International Strategy and Organization

Chapter 12 Analyzing International Opportunities

Chapter 13 Selecting and Managing Entry Modes

Chapter 14 Developing and Marketing Products

Chapter 15 Managing International Operations

Chapter 16 Hiring and Managing Employees