Understanding Cross-Cultural Management

Marie-Joelle Browaeys / Roger Price  
Total pages
April 2019
Related Titles


Introduce your students to a selective but broad view of cultural management. Understanding Cross-Cultural Management, 4th edition, demonstrates a combination of classical and contemporary thinking around cultural management in one text, boasting new case study material that covers a wider range of cultures and more non-Western examples.


Hallmark features of this title

Allow your students to explore rich content with a wider range of ideas and concepts in cross-cultural management.

  • Offers a broad view of theories, models, and ideas on culture regarding management, organisation and communication.
  • Allows the practical application of the theories and ideas presented by demonstrating examples from the business world

Support your students' learning with a range of features and activities that will help them reflect and engage in group discussions

  • Combines a concise overview of cross-cultural concepts and learning-by-doing activities
  • Prompts students to apply theory to a number of brief case studies, mostly taken from the business media, in a practical and relevant manner

New to this Edition

New and updated features of this title

New and updated content reflects the standards of the modern international business market.

  • Boasts new case study material based on recent research, covering a range of different cultures.
  • Provides a closer focus on Asian cultures and includes more non-Western examples in the various chapters, providing a wider spectrum of the changes in the cross-cultural landscape.
  • Pays increased attention to the 'culture in business' publications by demonstrating findings of illustrations related to the aspects of culture featured in the book.
  • Greater attention is given to alternative theories exploring the individual's relation to the cultural context.

Updated and improved instructor material is available to help you support your students' learning.

  • As per the instructors' request, there is increased assistance when dealing with the questions asked of students relating to the mini-cases.
  • Additional links to newspaper and journal articles offer extra depth and insight, as well as more background information, where appropriate.
  • Additional up-to-date insights into cross-cultural theory are available, emerging from the latest research.

Table of Contents

Brief Contents


  1. Determinants of culture
  2. Dimensions of culture: Hofstede and GLOBE
  3. Business cultures in the Western world
  4. Business cultures in Asia, Africa and the Middle East
  5. Cultural dimensions and dilemmas
  6. Culture and styles of management


  1. Culture and corporate structures
  2. Culture and leadership
  3. Culture and corporate strategy
  4. Managing human resources in a global environment
  5. Culture and customers in the global market
  6. Managing cultural change in a global environment


  1. Business communication across cultures
  2. Managing intercultural negotiation and conflict
  3. Working effectively in an international environment

Back Cover

Given the global nature of business today and the increasing diversity within the workforce of so
many industries and organisations, a cross-cultural component in management education and training
has become essential. This is the case for every type of business education, whether it be for
aspiring graduates at the start of their careers or senior managers wishing to increase their
effectiveness or employability in the international market.


The 4th edition of Understanding Cross-Cultural Management has been adapted in line with the
feedback from our many readers, and boasts new case study material based on recent research, as
well as a stronger focus on Asian cultures, thereby providing more non-Western examples.


Understanding Cross-Cultural Management offers a selective but broad view of classic and
contemporary thinking on cultural management and encourages you to apply theories and ideas to
practice - and to relate them to your own experience - through various examples and cases from the
business world as well as through a range of practical activities, including:

• Cross-cultural concepts, which explain key ideas from leading theorists, thinkers and

• Case studies (many of them based on articles from the Financial Times), dilemmas and points
for reflection, which enable you to judge internally and interact externally.

• Spotlights in every chapter, which briefly illustrate the concepts being described.

• Mini-cases with questions and points for discussion, which encourage consistent application of
theory to practice.

• Activities at the end of each chapter, as well as at the end of each of the book’s three parts, which provide a broader and more integrated perspective on the material in each section. These encourage you to develop both your cross-cultural management skills and a critical view of research done in this area.


This book has been written for undergraduate and postgraduate students, as well as practising
managers and professionals, who are studying cross-cultural and international management as part of
either specialist international business programmes or general business-related qualifications.
This book is also a valuable resource for self-study, enabling readers to extend and to deepen
their cross-cultural awareness.


Marie-Joëlle Browaeys is a lecturer and researcher in cross-cultural management, affiliated to
Nyenrode Business University, The Netherlands.


Roger Price, formerly senior lecturer at Nyenrode Business University, The Netherlands, is a
freelance coach, instructor and writer in the area of cross-cultural management.



Marie-Joëlle Browaeys is a lecturer and researcher in cross-cultural management, affiliated to the Nyenrode Business University, The Netherlands.

Roger Price, formerly a senior lecturer at Nyenrode Business University, The Netherlands, is a freelance coach, instructor and writer in the area of cross-cultural management.