Description

For courses in international business.

This package includes MyLab Management.

 

International business through theory and practice

Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they’ve learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-­written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.

 

This package includes Pearson MyLab^TM Management, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

 

Pearson MyLab Management should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson rep for more information.

Features

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

 

Cases and features bring concepts to life

·    Author­-written cases begin and end every chapter, either introducing new material or integrating what has already been learned. These cases set the standard for integrating theory with practice on three levels. They:

o Present an extensive range of topics from environmental, institutional, country, industry, company, and individual perspectives, with no one perspective dominating.

o Cover topics in settings that span the globe--no region is left unaddressed and no major market is neglected.

o Look at various issues from a range of company perspectives, in all regions of the world, from large MNEs to small exporters, from old-­line manufacturers to emergent cyber businesses, from companies that make products to those that deliver services.

·    Looking to the Future features in each chapter offer scenarios that are important to managers, companies, or the world. The topic of each feature alludes to ideas discussed in the chapter in a way that prompts students to engage their imagination about the future of the world.

·    Point-­Counterpoint features bring the topics of major debates to life in a way students can understand and investigate, highlighting the diversity of perspectives that managers and policy­makers use to make sense of vital issues. The give­-and-­take between the two sides of the debate link theory and practice in a way that helps spark classroom discussion.

·    Maps enhance geographic literacy, add interest, and illustrate facts discussed in the text. Many case maps zero in on the case company’s home country or market region to give students a close-­up look at foreign locales. A complete atlas can be found in Chapter 1.

·    Does Geography Matter? sections appear within appropriate chapters.

·    NEW! Marginal notes are now used to summarize discussions, while marginal chapter review notes lead students back to earlier material that helps them fathom later discussions.

·    UPDATED! Recent global changes and developments are referenced in the text, including:

o The spread of mosquito-borne epidemics (Zika, Ebola, dengue fever, and yellow fever);

o Changes in national borders (e.g., Crimea now a part of Russia rather than the Ukraine);

o The rise of ISIS and its extended terrorism;

o The expanding scale and scope of technology;

o Oil technology that has altered global supply locations and prices;

o The evolving role of Bitcoins for international currency exchange and investment opportunities;

o The emergence of disruptive technologies such 3D printers, robotics, and artificial intelligence;

o The opening of US–Cuban diplomatic exchanges;

o The advent of negative interest rate policies in many Western markets;

o The termination of an embargo on Iran;

o The near breakup of certain countries (e.g., the United Kingdom and Spain);

o The use of corporate inversions to reduce taxes;

o Ongoing ups and downs by prominent emerging markets;

o Accelerating sophistication of communication systems;

o Decreasing degrees of political and economic freedom throughout the world;

o Greater agreement that the global climate is warming;

o The game changing implications of social media;

o An almost unprecedented refugee movement into Europe; and

o Greater support in many countries for more national sovereignty, leading to the possible breakup of regional economic groups.

·    UPDATED! The text’s overall length has been reduced by more than 200 pages without sacrificing content, coverage, or quality; as a result, the text is now more engaging, interesting, and readable than ever.

·    UPDATED! and NEW! All cases from the previous edition have been extensively updated and 7 new ones have been added:

o Chapter 5: Korea's Success Story in the Post-WWII International Economy

o Chapter 6: The Case of Rees: Trade Disputes And Protectionist Measures For Strategic Materials

o Chapter 7: Regional Integration and the Different Modalities of a Custom Union Divorce

o Chapter 10: Venezuela’s Rapidly Changing Currency

o Chapter 13: The Lego Group Case

o Chapter 14: The Borderfree Option: Going Global—Simplified

o Chapter 16: Organizing Global Operations: The “Gore Way”

 

 

This package includes MyLab^TM Management, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

·    NEW! Personal Inventory Assessment (PIA) is a collection of online exercises designed to promote self-reflection and engagement in students, enhancing their ability to connect with management concepts. Assessments are assignable by instructors who can then track students’ completions. Student results include a written explanation and graphic display that shows how their results compare to the class as a whole, and can be used to promote classroom discussion.

·    Chapter Warm-ups help you hold your students accountable for learning key concepts in each chapter before coming to class. Grading and item analysis in the assignment allow you to see what students know and don’t know. 

·    Learning Catalytics™ helps you generate class discussion, customize your lecture, and promote peer-to-peer learning with real-time analytics. As a student response tool, Learning Catalytics uses students’ smartphones, tablets, or laptops to engage them in more interactive tasks and thinking.

o NEW! Upload a full PowerPoint^® deck for easy creation of slide questions

o NEW! Team names are no longer case sensitive

o Help your students develop critical thinking skills

o Monitor responses to find out where your students are struggling

o Rely on real-time data to adjust your teaching strategy

o Automatically group students for discussion, teamwork, and peer-to-peer learning

·    Dynamic Study Modules help students study effectively on their own by continuously assessing their activity and performance in real time. Here's how it works: students complete a set of questions with a unique answer format that also asks them to indicate their confidence level. Questions repeat until the student can answer them all correctly and confidently. Once completed, Dynamic Study Modules explain the concept using materials from the text. These are available as graded assignments prior to class, and accessible on smartphones, tablets, and computers. NEW! Instructors can now remove questions from Dynamic Study Modules to better fit their course.

·    Reporting Dashboard. View, analyze, and report learning outcomes clearly and easily, and get the information you need to keep your students on track throughout the course with the new Reporting Dashboard. Available via the Pearson MyLab Management Gradebook and fully mobile-ready, the Reporting Dashboard presents student performance data at the class, section, and program levels in an accessible, visual manner.

·    Branching, Decision-Making Simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included.

·    Video Exercises explore a variety of business topics related to the theory students are learning in class. Quizzes assess students’ comprehension of the concepts covered in each video.

·    Writing Space. Better writers make great learners—who perform better in their courses. Designed to help you develop and assess concept mastery and critical thinking, the Writing Space offers a single place to create, track, and grade writing assignments, provide resources, and exchange meaningful, personalized feedback with students, quickly and easily. Because of integration with Turnitin^®, Writing Space can check students’ work for improper citation or plagiarism.

·    Quizzes and Tests. Pre-built quizzes and tests allow you to quiz students without having to grade the assignments yourself.

 

New to this Edition

Cases and features bring concepts to life

 

·    Marginal notes are now used to summarize discussions, while marginal chapter review notes lead students back to earlier material that helps them fathom later discussions.

·    Recent global changes and developments are referenced in the text, including:

o The spread of mosquito-borne epidemics (Zika, Ebola, dengue fever, and yellow fever);

o Changes in national borders (e.g., Crimea now a part of Russia rather than the Ukraine);

o The rise of ISIS and its extended terrorism;

o The expanding scale and scope of technology;

o Oil technology that has altered global supply locations and prices;

o The evolving role of Bitcoins for international currency exchange and investment opportunities;

o The emergence of disruptive technologies such 3D printers, robotics, and artificial intelligence;

o The opening of US—Cuban diplomatic exchanges;

o The advent of negative interest rate policies in many Western markets;

o The termination of an embargo on Iran;

o The near breakup of certain countries (e.g., the United Kingdom and Spain);

o The use of corporate inversions to reduce taxes;

o Ongoing ups and downs by prominent emerging markets;

o Accelerating sophistication of communication systems;

o Decreasing degrees of political and economic freedom throughout the world;

o Greater agreement that the global climate is warming;

o The game changing implications of social media;

o An almost unprecedented refugee movement into Europe; and

o Greater support in many countries for more national sovereignty, leading to the possible breakup of regional economic groups.

·    The text’s overall length has been reduced by more than 200 pages without sacrificing content, coverage, or quality; as a result, the text is now more engaging, interesting, and readable than ever.

·    All cases from the previous edition have been extensively updated and 7 new ones have been added:

o Chapter 5: Korea's Success Story in the Post-WWII International Economy

o Chapter 6: The Case of Rees: Trade Disputes And Protectionist Measures For Strategic Materials

o Chapter 7: Regional Integration and the Different Modalities of a Custom Union Divorce

o Chapter 10: Venezuela’s Rapidly Changing Currency

o Chapter 13: The Lego Group Case

o Chapter 14: The Borderfree Option: Going Global–Simplified

o Chapter 16: Organizing Global Operations: The “Gore Way”

 

 

This package includes MyLab^TM Management, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

·    Personal Inventory Assessment (PIA) is a collection of online exercises designed to promote self-reflection and engagement in students, enhancing their ability to connect with management concepts. Assessments are assignable by instructors who can then track students’ completions. Student results include a written explanation and graphic display that shows how their results compare to the class as a whole, and can be used to promote classroom discussion.

 

Table of Contents

PART I. INTRODUCTION

1. International Business and Globalization

 

PART II. NATIONAL ENVIRONMENTAL DIFFERENCES

2. Culture

3. Governmental and Legal Systems

4. Economic Systems and Market Methods

 

PART III. CONNECTING COUNTRIES THROUGH TRADE AND FACTOR MOVEMENTS

5. Trade and Factor Mobility Theory

6. Trade Protectionism

7. Economic Integration and Cooperation

 

PART IV. THE GLOBAL MONETARY ENVIRONMENT

8. Markets for Foreign Exchange

9. Factors that Influence Exchange Rates

10. Global Debt and Equity Markets

11. Ethics and Social Responsibility

 

PART V. CORPORATE POLICY AND STRATEGY

12. Strategies for International Business

13. Evaluation of Countries for Operations

14. Modes of Trading Internationally

15. Forms and Ownership of Foreign Production

16. The Organization and Governance of Foreign Operations

 

PART VI. FUNCTIONAL MANAGEMENT AND OPERATIONS

17. Global Marketing

18. Global Production and Supply Chains

19. Global Accounting and Financial Management

20. Global Management of Human Resources