International Business: The Challenges of Globalization, Global Edition

Series
Pearson
Author
John J. Wild / Kenneth L. Wild  
Publisher
Pearson
Cover
Softcover
Edition
9
Language
English
Total pages
448
Pub.-date
May 2019
ISBN13
9781292262253
ISBN
1292262257
Related Titles


Product detail

Product Price CHF Available  
9781292262253
International Business: The Challenges of Globalization, Global Edition
83.00 approx. 7-9 days

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Description

For courses in international business.

 

Cultural focus helps students understand key concepts in international business

International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world. 

 

Also available with MyLab Management 

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.

Features

An easy-to-read, timely, and integrative text accessible to all students

·    Updated - Examples have been updated to include recent changes including coverage on Britain’s exit (Brexit) from the European Union, Venezuela’s suspension from the Southern Common Market, and recent data on business software piracy rates around the world.

·    Updated - Conceptual material and specialized business activities are described in concrete terms for maximum student comprehension. New information includes coverage of employability skills, helping students to develop their critical-thinking skills, refine their sense of business ethics and social responsibility, develop their communication skills, and expand their ability to apply and analyze knowledge.

·    New - The Manager’s Briefcase in Chapter 1 offers an early introduction to the textbook’s applied, and managerial treatment of material.

·    Updated -  Presentation of National Illiteracy rates and its accompanying Table 2.1 present the most recent data available.

·    An integrative organizing framework helps students understand how all of the concepts of international business are related.

·    Quick Study Concept Checks verify that students have learned key terms and concepts before moving on. Students obtain immediate feedback on answers they provide in an online environment.

 

Application opportunities help students understand the role culture plays in international business 

·    The importance of understanding different cultures and cultural barriers that may arise are emphasized throughout the text:

o Updated - Chapter introductions are culturally rich, feature real-world examples, and sensitize readers to different cultures they may do business with in the future.

o Culture Matters make connections between different cultures and key chapter topics throughout the text.

o Watch It Cases expose students to life in other cultures by asking them to view a video clip on a key topic. Each video corres ponds to the chapter material and is accompanied by multiple choice questions that reinforce student comprehension.

o Ethical Challenge exercises ask students to assume the role of a manager, government official, or someone else and to make a decision based on the facts presented to them.

o Teaming Up projects go beyond the text and require students to collaborate in teams to conduct interviews, research other countries, or hold in-class debates.

o A Market Entry Strategy Project is an interactive simulation that asks students to research a country as a future market for a new video game system. 

o Practicing International Management cases ask students to analyze the responses of real-world companies to the issues, problems, and opportunities discussed in each chapter.

 

Also available with MyLab Management 

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.

 

Reach every student with MyLab

·    Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust -- and that keep your students engaged. 

·    Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful.

·    Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.

Improve student results: When you teach with MyLab, student performance often improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students. 

 

Check out the preface for a complete list of features and what's new in this edition.

 

 

New to this Edition

An easy-to-read, timely, and integrative text accessible to all students

·    Examples have been updated to include recent changes including coverage on Britain’s exit (Brexit) from the European Union, Venezuela’s suspension from the Southern Common Market, and recent data on business software piracy rates around the world.

·    Conceptual material and specialized business activities are described in concrete terms for maximum student comprehension. New information includes coverage of employability skills, helping students to develop their critical-thinking skills, refine their sense of business ethics and social responsibility, develop their communication skills, and expand their ability to apply and analyze knowledge.

·    The Manager’s Briefcase in Chapter 1 offers an early introduction to the textbook’s applied, and managerial treatment of material.

·    Presentation of National Illiteracy rates and its accompanying Table 2.1 present the most recent data available. 

Application opportunities help students understand the role culture plays in international business 

·    Chapter introductions are culturally rich, feature real-world examples, and sensitize readers to different cultures they may do business with in the future.

 

Reach every student with MyLab

 

Check out the preface for a complete list of features and what's new in this edition.

Table of Contents

PART I: GLOBAL BUSINESS ENVIRONMENT 

1. Globalization 

 

PART II: NATIONAL BUSINESS ENVIRONMENTS 

2. Cross-Cultural Business 

3. Political Economy and Ethics 

4. Economic Development of Nations 

 

PART III: INTERNATIONAL TRADE AND INVESTMENT 

5. International Trade Theory 

6. Political Economy of Trade 

7. Foreign Direct Investment 

8. Regional Economic Integration 

 

PART IV: THE INTERNATIONAL FINANCIAL SYSTEM 

9. International Financial Markets 

10. International Monetary System 

 

PART V: INTERNATIONAL BUSINESS MANAGEMENT 

11. International Strategy and Organization 

12. Analyzing International Opportunities 

13. Selecting and Managing Entry Modes 

14. Developing and Marketing Products 

15. Managing International Operations 

16. Hiring and Managing Employees 

Author

John J. Wild and Kenneth L. Wild provide a blend of skills uniquely suited to writing an international business textbook. They combine award-winning teaching and research with a global view of business gained through years of living and working in cultures around the world. Their writing makes the topic of international business practical, accessible, and enjoyable.

 

John J. Wild is a distinguished Professor of Business at the University of Wisconsin at Madison. He previously held appointments at the University of Manchester in England and at Michigan State University. He received his BBA, MS, and PhD degrees from the University of Wisconsin at Madison.

 

Teaching business courses at both the undergraduate and graduate levels, Professor Wild has received several teaching honors, including the Mabel W. Chipman Excellence-in-Teaching Award, the Teaching Excellence Award from the business graduates of the University of Wisconsin, and a departmental Excellence-in-Teaching Award from Michigan State University. He is a prior recipient of national research fellowships from KPMG Peat Marwick and the Ernst and Young Foundation. Professor Wild is also a frequent speaker at universities and at national and international conferences.

 

The author of more than 60 publications, in addition to five best-selling textbooks, Professor Wild conducts research on a wide range of topics, including corporate governance, capital markets, and financial analysis and forecasting. He is an active member of several national and international organizations, including the Academy of International Business, and has served as associate editor and editorial board member for several prestigious journals.

 

Kenneth L. Wild is affiliated with the University of London, England. He previously taught at Pennsylvania State University. He received his PhD from the University of Manchester (UMIST) in England and his BS and MS degrees from the University of Wisconsin. Dr. Wild also undertook postgraduate work at École des Affairs Internationale in Marseilles, France.

 

Having taught students of international business, marketing, and management at both the undergraduate and graduate levels, Dr. Wild is a dedicated contributor to international business education. An active member of several national and international organizations, including the Academy of International Business, Dr. Wild has spoken at major universities and at national and international conferences.

 

Dr. Wild’s research covers a range of international business topics, including market entry modes, country risk in emerging markets, international growth strategies, and globalization of the world economy.