International Business, 8th Edition

Series
Pearson
Author
Simon Collinson / Rajneesh Narula / Alan M. Rugman  
Publisher
Pearson
Cover
Softcover
Edition
8
Language
English
Total pages
720
Pub.-date
February 2020
ISBN13
9781292274157
ISBN
1292274158
Related Titles



Description

For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice.

 

Explore and understand international business through practical, theory and analytical frameworks

 

 

International Business, 8th Edition, by Collinson, Narula and Rugman presents students with data and evidence to map trends, make predictions and take on the role of decision makers in business and governments to enable them to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in.

 

Pearson, the world’s learning company.

Features

The structure and content of this textbook in step with the rapidly changing world of international business. Focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in, this new edition includes:
  • Over 90 new and updated case studies from a diverse range of businesses and industries from
    around the world, such as IKEA, Alibaba, the global beer market, MPesa mobile banking and
    the Canadian car manufacturer Magna.
  • New content on responsible business, illustrated with case studies on the US-Venezuela oil
    dispute, the Huawei spy accusation and climate change partnerships between businesses and
    government agencies.
  • A new emphasis on global value chains, outsourcing and cooperative alliances underpinned by
    innovation and knowledge creation.
  • The major implications of ongoing changes in the politics of global trade including Brexit and
    the US-China trade war.

 Additional resources to accompany the book are available at go.pearson.com/uk/he/resources.

 

 

Pearson, the world's learning company.

 

New to this Edition

This new edition includes:

  • Over 90 new and updated case studies from a diverse range of businesses and industries from around the world, such as IKEA, Alibaba, the global beer market, MPesa mobile banking and the Canadian car manufacturer Magna.

  • New content on responsible business, illustrated with case studies on the US-Venezuela oil dispute, the Huawei spy accusation and climate change partnerships between businesses and government agencies.

  • A new emphasis on global value chains, outsourcing and cooperative alliances underpinned by innovation and knowledge creation.

  • The major implications of on-going changes in the politics of global trade including Brexit and the US-China trade war.

Table of Contents

List of Figures and Tables
Preface
About the Authors
Guide to the Case Studies
Publisher’s Acknowledgements
Frameworks for this Book: Our Approach to the Study of International Business

 

Part 1: THE WORLD OF INTERNATIONAL BUSINESS
Chapter 1 An Introduction to International Business
Chapter 2 General Frameworks in International Business
Chapter 3 Multinational Enterprises, Innovation and Competitiveness

Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
Chapter 4 International Politics
Chapter 5 International Culture
Chapter 6 International Trade

Chapter 7 International Financial Markets and Institutions

Part 3: INTERNATIONAL BUSINESS STRATEGIES
Chapter 8 Multinational Strategy
Chapter 9 Organising Strategy
Chapter 10 Corporate Strategy and National Competitiveness

Part 4: FUNCTIONAL AREA STRATEGIES
Chapter 11 Production Strategy
Chapter 12 Marketing Strategy
Chapter 13 Human Resource Management Strategy
Chapter 14 Political Risk and Negotiation Strategy
Chapter 15 International Financial Management

Part 5: REGIONAL STRATEGIES
Chapter 16 European Union
Chapter 17 Japan
Chapter 18 North America
Chapter 19 Emerging Economies
Chapter 20 China

 

Glossary

Index

Back Cover

Explore and understand international business through practical, theory and analytical frameworks


 

International Business, 8th Edition, by Collinson, Narula and Rugman presents students with data and evidence to map trends, make predictions and take on the role of decision makers in business and governments to enable them to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in.

 

Additional resources to accompany the book are available at go.pearson.com/uk/he/resources.


 

New to this edition:

  • Over 90 new and updated case studies from a diverse range of businesses and industries from around the world, such as IKEA, Alibaba, the global beer market, MPesa mobile banking and the Canadian car manufacturer Magna.

  • New content on responsible business, illustrated with case studies on the US-Venezuela oil dispute, the Huawei spy accusation and climate change partnerships between businesses and government agencies.

  • A new emphasis on global value chains, outsourcing and cooperative alliances underpinned by innovation and knowledge creation.

  • The major implications of on-going changes in the politics of global trade including Brexit and the US-China trade war.

 

Simon Collinson is Deputy Pro-Vice Chancellor, Director of the City-Region Economic Development Institute (City-REDI) and Professor of International Business and Innovation at the University of Birmingham, UK.

 

Rajneesh Narula is the John H. Dunning Chair of International Business Regulation at the Henley Business School, University of Reading, UK.

 

Alan M. Rugman was the founding author of this textbook and it serves as a reminder of his contribution to the IB field.

 

Amir Qamar is Assistant Professor in Strategic Management at Birmingham Business School, University of Birmingham, UK. He has worked as a contributor and researcher for this edition.

 

Pearson, the world’s learning company.