International Business: The New Realities plus Pearson MyLab Management with Pearson eText, Global Edition

Series
Pearson
Author
S. Tamer Cavusgil / Gary Knight / John Riesenberger  
Publisher
Pearson
Cover
Softcover
Edition
5
Language
English
Pub.-date
September 2019
ISBN13
9781292303376
ISBN
1292303379
Related Titles


Product detail

Product Price CHF Available  
9781292303376
International Business: The New Realities plus Pearson MyLab Management with Pearson eText, Global Edition
88.20 approx. 7-9 days

Free evaluation copy for lecturers


Description

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

For courses in international business.

This package includes MyLab.

 

A modern approach to international business

International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business. 

 

Reach every student by pairing this text with Pearson MyLab Management

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.


Pearson MyLab Management should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Features

Taps into today’s students’ (Generation Z’s) interests and learning styles

·    Updated - Visual learning features, such as interactive media and videos as well as exhibits, maps, and other visual aids help students learn the material.

·    Relevant knowledge and job-related skills are showcased as examples and activities throughout the text to help students gain the skill sets they’ll need in an international business (IB) work world.

·    Digital platforms play to Generation Z’s preference for accessing content digitally to enhance engagement, self-pacing, and customization of material to individual student needs. They also help ensure timely, up-to-date content is accessible to students.  

·    Contemporary issues that matter to Generation Z provide more relevant and in-depth coverage of IB topics such as emerging markets, developing economies, growth of the service sector, risks in IB, digital technologies, women in IB, and other important trends.

·    Meaningful content covers ethics, corporate social responsibility, sustainability in IB, and more.

 

Highly accessible writing and explanations engage students

·    New and Updated - Chapter-opening and -closing cases feature modern firms and subjects such as Apple, IKEA, Harley-Davidson, H&M, Instagram, born global firms, social media in China, and the global movie industry, stimulating students’ desire to learn more about IB.

·    Updated - Exercises and activities improve students’ critical-thinking and problem-solving skills.

·    174 Exhibits enhance the text’s readability and make explanations easier to understand.

·    New - Watch It features links to 1 or 2 custom-designed videos on IB that clarify and provide real-world context to concepts and explanations.

·    Simulations enhance and reinforce chapter content for students.

·    Updated - All content is contemporary and reflects trends in international business today.

 

Pedagogical resources aid students’ learning

·    Tangible Process Tools simulate real-world decision making by presenting students with managerial challenges and decisions professionals must make in the workplace.

·    A group project on international corporate and social responsibility lets students debate the role of corporate social responsibility in IB.

·    Updated - You Can Do it — Recent Grad in IB Biographies feature 11 actual university graduates who have embarked on fascinating careers in IB, inspiring students to do the same.

 

This package includes MyLab™ Management, the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and often improves results for each student.

 

·    Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.

o   Choose from a variety of engaging Videos that explore multiple business topics related to the theory students are learning in class. Exercise Quizzes assess students’ comprehension of the concepts in each video.

o   New - Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place -- even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.

·    Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful.

o   Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.

o   The Study Plan gives students personalized recommendations, practice opportunities, and learning aids to help them stay on track.  

·    Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust -- and that keep your students engaged.

o   The Chapter Warm-up assessment helps you hold your students accountable for learning key concepts in each chapter before coming to class.

·    Improve student results: When you teach with MyLab, student performance often improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.

New to this Edition

Taps into today’s students’ (Generation Z’s) interests and learning styles

·    Visual learning features, such as interactive media and videos as well as exhibits, maps, and other visual aids help students learn the material.

 

Highly accessible writing and explanations engage students

·    Chapter-opening and -closing cases feature modern firms and subjects such as Apple, IKEA, Harley-Davidson, H&M, Instagram, born global firms, social media in China, and the global movie industry, stimulating students’ desire to learn more about IB.

·    Exercises and activities improve students’ critical-thinking and problem-solving skills.

·    Watch It features links to 1 or 2 custom-designed videos on IB that clarify and provide real-world context to concepts and explanations.

·    All content is contemporary and reflects trends in international business today.

 

Pedagogical resources aid students’ learning

·    You Can Do it – Recent Grad in IB Biographies feature 11 actual university graduates who have embarked on fascinating careers in IB, inspiring students to do the same.

 

 

This package includes MyLab™ Management, the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and often improves results for each student.

 

·    Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place -- even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class. 

Table of Contents

PART 1: FOUNDATION CONCEPTS  

1. Introduction: What Is International Business?

2. Globalization of Markets and the Internationalization of the Firm 

 

PART 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS  

3. The Cultural Environment of International Business 

4. Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business  

5. Theories of International Trade and Investment 

6.  Political and Legal Systems in National Environments 

7.  Government Intervention and Regional Economic Integration 

8.  Understanding Emerging Markets

9. The International Monetary and Financial Environment 

10. Financial Management and Accounting in the Global Firm 

 

PART 3: STRATEGY AND OPPORTUNITY ASSESSMENT 

11.  Strategy and Organization in the International Firm 

12.  Global Market Opportunity Assessment 

 

PART 4: ENTERING AND WORKING IN INTERNATIONAL MARKETS 

13. Exporting and Global Sourcing 

14. Foreign Direct Investment and Collaborative Ventures 

15. Licensing, Franchising, and Other Contractual Strategies 

 

PART 5: FUNCTIONAL AREA EXCELLENCE 

16. Marketing in the Global Firm 

17. Human Resource Management in the Global Firm