International Business: A Managerial Perspective, Global Edition + MyLab Management with Pearson eText

Series
Pearson
Author
Ricky W Griffin / Mike W. Pustay  
Publisher
Pearson
Cover
Softcover
Edition
9
Language
English
Pub.-date
November 2019
ISBN13
9781292313832
ISBN
1292313838
Related Titles


Product detail

Product Price CHF Available  
9781292313832
International Business: A Managerial Perspective, Global Edition + MyLab Management with Pearson eText
83.90 approx. 7-9 days

Free evaluation copy for lecturers


Description

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

 

For courses in international business.

This package includes MyLab.

 

Successfully prepare students for the international marketplace

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations worldwide.

 

Reach every student by pairing this text with Pearson MyLab Management

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.


Pearson MyLab Management should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Features

Material that provides students with a thorough understanding of international markets

· New and Updated - Analyses of the impact of globalization on competition within industries, including the global wine industry, the global flower industry, the coffee industry, and more.

· New and Updated - Assessment of the ethical and social responsibilities of international businesses and businesspeople, including direct trade coffee, BP and the Gulf oil spill, green energy and free trade, and more.

· New and Updated - Examples of international trade and investment conflicts and the challenges they present international business practitioners, including the global taxation war, and trade in counterfeit goods.

· New - Coverage of how recent natural disasters and political upheavals have affected international business, including Toyota’s massive recalls and quality problems, and the political unrest that swept through the Middle East beginning in 2011.

· Updated - All data and other statistical information in the book has been thoroughly updated, including international trade statistics, exchange rates, and expatriate costs of living in various global business centers.

Tools to help students stay current in today’s ever evolving world of international business

· New and Updated - Venturing Abroad exposes students to the opportunities and challenges of conducting business outside of their home country, including territorial disputes in the South China Sea, technology transfer controversies, growing concerns about cyber privacy, and more.

· E-World provides students with insight into the impact of e-commerce on how business is conducted internationally.

· New and Updated - Bringing the World into Focus examines how firms address cultural, legal, and technological differences among countries, such as Russia and the rule of law, and the impact on the European Union of Brexit.

· Emerging Opportunities highlights challenges and opportunities students may face in emerging international markets.

· New and Updated - People, Planet, and Profits address the challenges that international businesses -- Gulf air carriers, Haier, McDonald’s, and more -- must deal with in promoting their triple bottom lines.

· In Practice at the end of each major section of every chapter consists of two concise major “take-away” points from the preceding section and a thought-provoking question for further consideration.

MyLabTM Management is not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

· Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.

o A powerful homework and test manager lets you create, import, and manage online homework assignments, quizzes, and tests.

o New - Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place -- even when offline. Seamlessl

New to this Edition

Material that provides students with a thorough understanding of international markets

· Analyses of the impact of globalization on competition within industries, including the global wine industry, the global flower industry, the coffee industry, and more.

· Assessment of the ethical and social responsibilities of international businesses and businesspeople, including direct trade coffee, BP and the Gulf oil spill, green energy and free trade, and more.

· Examples of international trade and investment conflicts and the challenges they present international business practitioners, including the global taxation war, and trade in counterfeit goods.

· Coverage of how recent natural disasters and political upheavals have affected international business, including Toyota’s massive recalls and quality problems, and the political unrest that swept through the Middle East beginning in 2011.

· All data and other statistical information in the book has been thoroughly updated, including international trade statistics, exchange rates, and expatriate costs of living in various global business centers.

Tools to help students stay current in today’s ever evolving world of international business

· Venturing Abroad exposes students to the opportunities and challenges of conducting business outside of their home country, including territorial disputes in the South China Sea, technology transfer controversies, growing concerns about cyber privacy, and more.

· Bringing the World into Focus examines how firms address cultural, legal, and technological differences among countries, such as Russia and the rule of law, and the impact on the European Union of Brexit.

· People, Planet, and Profits address the challenges that international businesses -- Gulf air carriers, Haier, McDonald’s, and more -- must deal with in promoting their triple bottom lines.

MyLabTM Management is not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place -- even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.

Table of Contents

PART 1: THE WORLD’S MARKETPLACES

1. An Overview of International Business

2. Global Marketplaces and Business Centers

3. Legal, Technological, Accounting, and Political Environments

4. The Role of Culture

5. Ethics and Social Responsibility in International Business

 

PART 2: THE INTERNATIONAL ENVIRONMENT

6. International Trade and Investment

7. The International Monetary System and the Balance of Payments

8. Foreign Exchange and International Financial Markets

9. Formulation of National Trade Policies

10. International Cooperation Among Nations

 

PART 3: MANAGING INTERNATIONAL BUSINESS

11. International Strategic Management

12. Strategies for Analyzing and Entering Foreign Markets

13. International Strategic Alliances

14. International Organization Design and Control

15. Leadership and Employee Behavior in International Business

 

PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS

16. International Marketing

17. International Operations Management

18. International Financial Management

19. International Human Resource Management and Labor Relations