Description

For undergraduate and graduate courses in Business Communication.

The practical advice needed to improve writing and speaking skills for the workplace.

Writing & Speaking at Work delivers practical insight and instruction to help students become effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, this text focuses on the two critical communication needs of business people: writing and speaking.

The fifth edition features a new chapter on how to prepare executive summaries.

Features

For undergraduate and graduate courses in Business Communication.
The practical advice needed to improve writing and speaking skills for the workplace.
Writing & Speaking at Work delivers practical insight and instruction to help students become effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, this text focuses on the two critical communication needs of business people: writing and speaking.
The fifth edition features a new chapter on how to prepare executive summaries.
Getting straight to the point: Focused Coverage. Focusing on the “how to” rather than getting bogged down in theory, this text provides students with skills they can immediately put into action.
M aking the material easy-to-read: Conversational Writing Style. A seasoned instructor and consultant, Bailey adopts an accessible tone and conversational writing style—as if he is talking to students in his own classroom. Coupled with myriad real-life examples, this straightforward approach makes the book a lively read that appeals to any college student, from freshman business majors to executive MBAs.
NEW! Covering the most important part of any report: Executive Summaries, which was touched upon in Chapter 4 of the previous edition, has now been given its own chapter in this edition, Chapter 6.
NEW! Staying up-to-date: New and Revised Exercises are included in this edition, as well as thorough coverage of communication issues emerging from changing technology, in order to help students’ communication remain effective and professional in today’s workplace.

New to this Edition

NEW! Covering the most important part of any report: Executive Summaries, which was touched upon in Chapter 4 of the previous edition, has now been given its own chapter in this edition, Chapter 6.
NEW! Staying up-to-date: New and Revised Exercises are included in this edition, as well as thorough coverage of communication issues emerging from changing technology, in order to help students’ communication remain effective and professional in today’s workplace.

Table of Contents

Part I: Writing
Chapter 1: What is Good Writing?  
Chapter 2: Developing a Good Style  
Chapter 3: Using Examples and Comparisons  
Chapter 4: Making Your Page Look Inviting  
Chapter 5: Making Your Main Point Easy to Find
Chapter 6: Preparing Executive Summaries
Chapter 7: Illustrating Your Ideas  
Chapter 8: Getting Beyond Periods and Commas  
Chapter 9: Learning Common Sense Rules  
Chapter 10: Making the Most of Email  
Chapter 11: Writing for the Web  
Chapter 12: Preparing a Résumé and Cover Letter  
Chapter 13: Documenting Your Sources  

Part II: Speaking  
Chapter 14: What is Business Speaking?  
Chapter 15: Using Good Techniques of Delivery  
Chapter 16: Developing a Clear Structure  
Chapter 17: Designing Visual Aids  
Chapter 18: Giving a Presentation Using a Computer  
Chapter 19: Rehearsing, Setting Up the Room, and Overcoming Nervousness  
Chapter 20: Preparing an Annotated Presentation  
Appendix A: Final Project: Learning Computer Techniques  
Appendix B: Final Project: Creating Reports
Appendix C: Commonly Confused Words