Description

For managerial communication courses.
Strategic communication methods that support the development of ethical and effective managers at all levels of business.
For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.

Features

For managerial communication courses.
Strategic communication methods that support the development of ethical and effective managers at all levels of business.
For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.
Strategic Approach: All communication processes in today’s successful businesses are fully integrated. By teaching with the understanding that what is communicated to one audience will affect the business as whole, instructors help students grasp the “big picture.”
Organizational Focus: Individual pieces of the communication process (i.e. writing, speaking, listening, etc.) are discussed in terms of how they affect for-profit businesses and business objectives. Students are actively participating in the learning process via case studies and role-playing exercises that place them in scenarios they are likely to encounter in the real world.
Journalistic Writing Style: The easy to read style of this text makes it an engaging introduction to the study and practice of managerial communication. The use of anecdotes and examples helps make the material more lively and relevant to actual business settings.
Comprehensive Coverage on Interpersonal Communication Skills & Ethics: This book contains separate chapters on Listening and Feedback, Nonverbal Communication, Intercultural and International Communication, and Managing Conflict. It is also the only book on the market that has an entire chapter devoted to Ethics, providing students with a unique and in-depth primer for many possible situations.
Case Study Approach: Case studies close each chapter and give students the opportunity to examine issues that real managers face in the business world and explore how they would respond to similar situations.

New to this Edition

NEW! Offer the latest material and information :

• Five new, current-issue case studies:
  • Case 1-3: Domino’s “Special” Delivery: Going Viral through Social Media.
  • Case 3-3: The Tiger Woods Foundation: When Values and Behavior Collide.
  • Case 3-4: Google’s New Strategy in China: Principled Philosophy or Business Savvy?
  • Case 5-3: AntennaGate: Apple’s Loss of Signal (A).
  • Case 7-2: Johnson & Johnson’s Strategy with Motrin: The Growing Pains of Social Media.
• New writing assignments for several case studies, including:
  • Case 6-3: Kraft Foods, Inc.: The Cost of Advertising on Children’s Waistlines.
  • Case 7-3: Facebook Beacon (A): Cool Feature or an Invasion of Privacy?
  • Case 11-1: Hayward Healthcare Systems, Inc.
  • Case 11-3: Hershey Foods: It’s Time to Kiss and Make Up.
  • Case 13-2: L’Oreal USA: Do Looks Really Matter in the Cosmetic Industry?
  • Case 13-2: Taco Bell: How Do We Know it’s Safe to Eat?
• A new section on social media and its uses, as well as updated content on the Internet and online behavior.
• Newly updated chapter on Technology and its applications in business.
• Up-to-date census data in the chapter on Intercultural Communication.

Table of Contents

Chapter 1: Management Communication in Transition 
Chapter 2: Communication and Strategy  
Chapter 3: Communication Ethics  
Chapter 4: Speaking  
Chapter 5: Writing  
Chapter 6: Persuasion  
Chapter 7: Technology  
Chapter 8: Listening and Feedback  
Chapter 9: Nonverbal Communication  
Chapter 10: Intercultural Communication  
Chapter 11: Managing Conflict  
Chapter 12: Business Meetings That Work  
Chapter 13: Dealing with the News Media