Business Communication Today, Global Edition

Series
Pearson
Author
Courtland L. Bovee / John V. Thill  
Publisher
Pearson
Cover
Softcover
Edition
14
Language
English
Total pages
704
Pub.-date
September 2017
ISBN13
9781292215341
ISBN
1292215348
Related Titles



Description

For courses in Business Communication.

 

Technology and communication intersect to prepare students for the workplace

Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing.

 

With a strong focus on mobile integration, the 14th Edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts. The text is flexible and suitable for all students, instilling crucial business skills needed to thrive in an office environment. With a clear, fluid chapter organization, Business Communication Today introduces, develops, and reviews major concepts to maximize understanding.

 

Pearson MyLabTM Business Communication not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.


MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Features

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

About the book

 

Groundbreaking Coverage of Innovative Technologies Streamlines the Learning Process

  • A focus on mobile communication and its effect on contemporary business practices incorporates topics such as globalization and social media, and examines how they’re changing business communication.
  • In-depth discussions of emerging issues help students understand the way mobile messaging is reshaping corporate communications.
  • Coverage of linear and nonlinear presentations explores the differences between slide-based linear presentations and Prezi-style nonlinear presentations.

Current references and examples keep the text highly relatable and applicable to the real world

·    Real-life examples and figures give students a deeper understanding of business and mobile communication, social media, and how these skills and concepts relate to their personal and professional lives.

·    NEW! Twelve new chapter-opening vignettes set the scene for important business communication topics throughout the text, using real-life, contemporary examples, such as Slack, Warby Parker, and Wolff Orlis.

·    NEW! More than 70 new or redesigned examples and figures include annotated model documents, mobile communication cases, and social media examples.

·    NEW! More than 20 new communication cases help keep the material relevant and current, making it easier for students to apply concepts to the real world.

·    NEW! More than 30 new end-of-chapter questions and exercises encourage students to challenge themselves to master essential business communication ideas and skills.

 

Fluid chapter organization creates a flexible learning experience for students

·    Chapter previews present clear learning objectives and include Close-up Vignettes that feature successful professional role models for students.

·    Chapter Review questions and exercises reinforce major concepts to ensure students get the most out of the material.

·    Communication cases challenge students to craft messages for mobile devices, giving them first-hand practice of essential business communication skills.

·    A Course Planning Guide allows instructors to tailor the text to their course’s custom needs.

·    Compact organization makes the book easily suitable for courses of all lengths.

·    Media and Channels discussion reflects the continuing evolution of digital formats by categorizing media choices in oral, written, and visual contexts, deliverable through digital and non-digital channels.

·    Engrossing visual and text material develops important concepts in each chapter.

·    UPDATED! End-of-chapter individual and team challenges accompany vignettes to encourage further understanding of topics, through the application of essential skills and concepts.

·    UPDATED! The Future of Communication highlight boxes provide glimpses into fascinating technologies that could reshape business communication in the near future. Examples include the Internet of Things, real-time translation, telepathy, holograms, and virtual and augmented reality.

 

Pearson MyLabTM Business Communication not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

 

Also available with Pearson MyLab Business Communication 

Pearson MyLab™ Business Communication is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

·    UPDATED! Branching, Decision-Making Simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included. Fully re-written and with new topics, decision-making mini-simulations are now available with an updated design and workflow.

·    Writing Space. Better writers make great learners–who perform better in their courses. Designed to help you develop and assess concept mastery and critical thinking, the Writing Space offers a single place to create, track, and grade writing assignments, provide resources, and exchange meaningful, personalized feedback with students, quickly and easily. Thanks to assisted-graded and create-your-own assignments, you decide your level of involvement in evaluating students' work. And because of integration with Turnitin®, Writing Space can check students’ work for improper citation or plagiarism.

·    Dynamic Study Modules help students study effectively on their own by continuously assessing their activity and performance in real time. Here's how it works: students complete a set of questions with a unique answer format that also asks them to indicate their confidence level. Questions repeat until the student can answer them all correctly and confidently. Once completed, Dynamic Study Modules explain the concept using materials from the text. These are available as graded assignments prior to class, and accessible on smartphones, tablets, and computers. NEW! Instructors can now remove questions from Dynamic Study Modules to better fit their course.

·    Reporting Dashboard. View, analyze, and report learning outcomes clearly and easily, and get the information you need to keep your students on track throughout the course with the new Reporting Dashboard. Available via the Pearson MyLab Business Communication Gradebook and fully mobile-ready, the Reporting Dashboard presents student performance data at the class, section, and program levels in an accessible, visual manner.

·    Video Exercises explore a variety of business topics related to the theory students are learning in class. Quizzes assess students’ comprehension of the concepts covered in each video.

·    Quizzes and Tests. Pre-built quizzes and tests allow you to quiz students without having to grade the assignments yourself.

·    Learning Catalytics™ helps you generate class discussion, customize your lecture, and promote peer-to-peer learning with real-time analytics. As a student response tool, Learning Catalytics uses students’ smartphones, tablets, or laptops to engage them in more interactive tasks and thinking.

o  NEW! Upload a full PowerPoint® deck for easy creation of slide questions

o  NEW! Team names are no longer case sensitive

o  Help your students develop critical thinking skills

o  Monitor responses to find out where your students are struggling

o  Rely on real-time data to adjust your teaching strategy

o  Automatically group students for discussion, teamwork, and peer-to-peer learning

New to this Edition

About the book

 

Current references and examples keep the text highly relatable and applicable to the real world

·    Twelve new chapter-opening vignettes set the scene for important business communication topics throughout the text, using real-life, contemporary examples, such as Slack, Warby Parker, and Wolff Orlis.

·    More than 70 new or redesigned examples and figures include annotated model documents, mobile communication cases, and social media examples.

·    More than 20 new communication cases help keep the material relevant and current, making it easier for students to apply concepts to the real world.

·    More than 30 new end-of-chapter questions and exercises encourage students to challenge themselves to master essential business communication ideas and skills.

 

Fluid chapter organization creates a flexible learning experience for students

·    End-of-chapter individual and team challenges accompany vignettes to encourage further understanding of topics, through the application of essential skills and concepts.

·    The Future of Communication highlight boxes provide glimpses into fascinating technologies that could reshape business communication in the near future. Examples include the Internet of Things, real-time translation, telepathy, holograms, and virtual and augmented reality.

 

Pearson MyLabTM Business Communication not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

 

Also available with Pearson MyLab Business Communication 

Pearson MyLab™ Business Communication is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

·    Branching, Decision-Making Simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included. Fully re-written and with new topics, decision-making mini-simulations are now available with an updated design and workflow.

Table of Contents

1. Professional Communication in a Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette

3. Communication Challenges in a Diverse, Global Marketplace

4. Planning Business Messages

5. Writing Business Messages

6. Completing Business Messages
Handbook of Grammar, Mechanics, and Usage
Format and Layout of Business Documents

7. Digital Media

8. Social Media

9. Visual Media

10. Writing Routine and Positive Messages

11. Writing Negative Messages

12. Writing Persuasive Messages

13. Finding, Evaluation, and Processing Information

14. Planning Reports and Proposals

15. Writing and Completing Reports and Proposals
Documentation of Report Sources

16. Developing Presentations in a Social Media Environment

17. Enhancing Presentations with Slides and Other Visuals

18. Building Careers and Writing Résumés

19. Applying and Interviewing for Employment