Description
For courses in introductory business.
Conversational, question and answer approach to contemporary business
Better Business introduces the business content students need—in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.
Features
The latest trends in business, integrated to engage your students
- NEW! and UPDATED! “The List” feature in each chapter reflects current market trends, with a focus on selecting topics that appeal to students. These have been updated and new lists have also been added, where appropriate, to reflect current market trends, with a focus on selecting topics that appeal to students.
- UPDATED! Boxed features in many chapters help students see the connection to the world around them. In the new edition, these have been updated to focus on timely topics such as Volkswagen’s Emissions Falsification, Berkshire Hathaway’s Highest Priced Stock, and the Madoff Ponzi scheme.
- UPDATED! Social media strategies and technologies are now featured in over 85 percent of chapters, with significant updates to the technology chapter.
- UPDATED! All time-sensitive material has been updated, including stories and examples from previous editions that have continued to evolve. Timely examples have replaced older material, continuing to give the text an up-to-date feel that resonates with students.
- Mini Chapters, consisting of five special sections in the book, provide additional information on key topics in business: Business Law, Constructing an Effective Business Plan, Business Communications, Finding a Job, and Personal Finance.
- Biz Chats, which appear in every chapter, help students connect the chapter material with what’s going on in business today. These hot topics can be used to spark thoughtful discussion in class.
New to this Edition
About the book
The latest trends in business, integrated to engage your students
· “The List” feature in each chapter reflects current market trends, with a focus on selecting topics that appeal to students. These have been updated and new lists have also been added, where appropriate, to reflect current market trends, with a focus on selecting topics that appeal to students.
· Boxed features in many chapters help students see the connection to the world around them. In the new edition, these have been updated to focus on timely topics such as Volkswagen’s Emissions Falsification, Berkshire Hathaway’s Highest Priced Stock, and the Madoff Ponzi scheme.
· Social media strategies and technologies are now featured in over 85 percent of chapters, with significant updates to the technology chapter.
· All time-sensitive material has been updated, including stories and examples from previous editions that have continued to evolve. Timely examples have replaced older material, continuing to give the text an up-to-date feel that resonates with students.
Encourage a dialogue with your students and help them study efficiently
· All end-of-chapter materials have been reviewed, and up to 25 percent of these materials have been modified to include the most recent events and trends in the business environment. This new edition provides instructors with wide-ranging choices for discussion topics, assessment questions, and group activities that cover the most current and timely topics in the business community, such as major economic shifts, changes in technologies, and ever-increasing globalization.
MyLabTM Intro to Business not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
· Learning Games. New Learning Games, powered by mLevel, take studying to the next level with a series of fun, interactive games that drive learning. Enabling students to master introductory business concepts, Learning Games’ powerful analytics allow you to track student performance and engagement in real time by course, activity, topic, and learning objective. Already used by industry-leading global Fortune 500 companies, Learning Games are available for study (and play!) via students’ computer or mobile device.
· Newly enhanced, branching, Decision-Making Simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade, detailed feedback, and suggested remediation to ensure they have mastered the concepts at hand.
· Dynamic Study Modules help students study effectively on their own by continuously assessing their activity and performance in real time. Here's how it works: students complete a set of questions with a unique answer format that also asks them to indicate their confidence level. Questions repeat until the student can answer them all correctly and confidently. Once completed, Dynamic Study Modules explain the concept using materials from the text. These are available as graded assignments prior to class, and accessible on smartphones, tablets, and computers. NEW! Instructors can now remove questions from Dynamic Study Modules to better fit their course
Table of Contents
I. LOOKING AT THE BUSINESS ENVIRONMENT
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy
II. STARTING AND STRUCTURING A BUSINESS
5. Small Business and the Entrepreneur
6. Forms of Business Ownership
III. MANAGING A BUSINESS AND EMPLOYEES
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and Supply Chain Management
IV. PRINCIPLES OF MARKETING
12. Marketing and Consumer Behavior
13. Product Development, Branding, and Pricing Strategies
14. Promotion and Distribution
V. PRINCIPLES OF FINANCE
15. Financing and Accounting for Business Operations
16. Investment Opportunities in the Securities Market
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