Business in Action, Global Edition

Series
Pearson
Author
Courtland L. Bovee / John V. Thill  
Publisher
Pearson
Cover
Softcover
Edition
9
Language
English
Total pages
568
Pub.-date
December 2019
ISBN13
9781292330969
ISBN
1292330961
Related Titles



Description

A concise and comprehensive introduction to business
Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organised, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what's important - developing the skills today's business leaders are looking for.

Features

A no-frills, objective-driven structure simplifies the learning process

· New - Streamlined coverage (from 20 to 16 chapters) of essential business topics better aligns the course curriculum to this textbook.

· Each chapter is divided into seven segments of equal importance, each with its own learning objective and comprehensive checkpoint. This chunking of information helps students absorb new concepts in manageable doses.

o New - Learning objectives focus on key aspects of thriving in the digital enterprise. These nontechnical overviews explain the business implications of innovations that students are hearing about in the media and that they’ll likely be expected to use on the job.

o Checkpoints confirm students’ understanding of the material and offer opportunities for review.

· New and Updated - Coverage of the latest research and practices in contemporary business — from inclusiveness in financial services to the ethics of artificial intelligence — prepares students for changes occurring in the world of business today.

Activities help ready students for job interviews and workplace challenges

· New - More than 275 questions and activities that help students develop their employability skills related to communication, critical thinking, collaboration, knowledge application and analysis, business ethics and social responsibility, info technology, and data literacy, have been added.

· New - Growing as a Professional. This exercise encourages students to apply the business concepts they’re learning about to facets of their academic and personal lives right now. By developing professional behaviors now, they’ll impress interviewers and be ready to succeed from day one.

· New - Resolving Ethical Dilemmas. Enlightened companies expect their employees to navigate today’s complex business environment with clear ethical thinking. These exercises challenge students with realistic ethical dilemmas that require thoughtful analysis and decision-making.

· New - Intelligent Business Technology. Recruiters are impressed when students show awareness and curiosity regarding the challenges and opportunities in contemporary business. These research activities help students grasp the benefits of the smart systems that their future employers will likely use.

· Sharpening Your Communication Skills is an opportunity for students to practice communication skills while exploring real-life business issues and challenges.

· Building Your Team Skills provide students with multiple opportunities to work with classmates on reports, presentations, and other projects.

Strong pedagogy and tools build students’ skills, awareness, and insight

· Uniquely designed diagrams, infographics, and exhibits present vital concepts visually, minimizing reading time and maximizing students’ learning outcomes.

· Clear, concise writing with a conversational, professional style helps keep students engaged.

· New - 16 Behind the Scenes chapter opening vignettes and end-of-chapter case studies show students how professionals apply the same skills and concepts they’re reading about in the chapter, in real life.

· New - 150 Exhibits that teach (30 of which are new to the 9th Edition), including diagrams, graphs, quick-reference tables, and more, address the challenge of getting s

New to this Edition

A no-frills, objective-driven structure simplifies the learning process

  • Streamlined coverage (from 20 to 16 chapters) of essential business topics better aligns the course curriculum to this textbook.
  • Learning objectives focus on key aspects of thriving in the digital enterprise. These nontechnical overviews explain the business implications of innovations that students are hearing about in the media and that they’ll likely be expected to use on the job.
  • Coverage of the latest research and practices in contemporary business -- from inclusiveness in financial services to the ethics of artificial intelligence -- prepares students for changes occurring in the world of business today.

Activities help ready students for job interviews and workplace challenges

  • More than 275 questions and activities that help students develop their employability skills related to communication, critical thinking, collaboration, knowledge application and analysis, business ethics and social responsibility, info technology, and data literacy, have been added.
  • Growing as a Professional. This exercise encourages students to apply the business concepts they’re learning about to facets of their academic and personal lives right now. By developing professional behaviors now, they’ll impress interviewers and be ready to succeed from day one.
  • Resolving Ethical Dilemmas. Enlightened companies expect their employees to navigate today’s complex business environment with clear ethical thinking. These exercises challenge students with realistic ethical dilemmas that require thoughtful analysis and decision-making.
  • Intelligent Business Technology. Recruiters are impressed when students show awareness and curiosity regarding the challenges and opportunities in contemporary business. These research activities help students grasp the benefits of the smart systems that their future employers will likely use.

Strong pedagogy and tools build students’ skills, awareness, and insight

· 16 Behind the Scenes chapter opening vignettes and end-of-chapter case studies show students how professionals apply the same skills and concepts they’re reading about in the chapter, in real life.

· 150 Exhibits that teach (30 of which are new to the 9th Edition), including diagrams, graphs, quick-reference tables, and more, address the challenge of getting students to read long passages of text by presenting vital concepts visually. Emphasis throughout the text is on productive learning — helping students minimize the time they spend reading while maximizing their learning outcome.

Pearson MyLabTM Business is not included. Students, if Pearson MyLab Business is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Business should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

· Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place — even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.

Table of Contents

  • Chapter 1 Developing a Business Mindset
  • Chapter 2 Economics, Money, and Banking
  • Chapter 3 The Global Marketplace
  • Chapter 4 Business Ethics and Corporate Social Responsibility
  • Chapter 5 Forms of Ownership
  • Chapter 6 Entrepreneurship and Small-Business Ownership
  • Chapter 7 Management Roles, Functions, and Skills
  • Chapter 8 Organization and Teamwork
  • Chapter 9 Production Systems
  • Chapter 10 Employee Motivation
  • Chapter 11 Human Resources Management
  • Chapter 12 The Art and Science of Marketing
  • Chapter 13 Product Management and Pricing Strategies
  • Chapter 14 Customer Communication and Product Distribution
  • Chapter 15 Financial Information and Accounting Concepts
  • Chapter 16 Financial Management and Financial Markets
  • Appendix A Business Law
  • Appendix B Risk Management
  • Appendix C Information Technology
  • Appendix D Personal Finance: Getting Set for Life
  • Glossary