Business Communication Today, Global Edition

Series
Pearson
Author
Courtland L. Bovee / John V. Thill  
Publisher
Pearson
Edition
15
Language
English
Total pages
704
Pub.-date
July 2020
ISBN13
9781292353142
ISBN
1292353147
Related Titles



Description

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

 

For courses in business communication.

 

Technology and communication intersect to prepare students for the workplace

Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organization, the text introduces, develops, and reviews major concepts to maximize students’ understanding of the material.

 

Pearson MyLab Business Communication is not included. Students, if Pearson MyLab Business Communication is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Business Communication should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

 

Reach every student by pairing this text with MyLab Business Communication

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Features

In-depth discussions of current and emerging issues help students understand the way mobile, social, and intelligent technologies are reshaping corporate communications.

 

·    UPDATED - Intelligent Communication Technology boxes provide glimpses into fascinating technologies that are changing the way businesses communicate. New boxes examine innovations ranging from augmented writing tools to résumé bots. 

·    NEW - An “Empowering Communicators with Intelligent Communication Technology” 4-page visual shows 15 applications of AI and smart technology, including new systems that students are likely to encounter in their job searches. 

  

Current references and examples keep the text highly relatable and applicable to the real world.

 

·    Chapter-opening vignettes set the stage for important business communication topics throughout the text, using real, contemporary examples.

·    NEW - Real-life examples and nearly 90 new figures give students a deeper understanding of business and mobile communication, social media, and how these skills and concepts relate to their personal and professional lives.

·    NEW - 10 new Communication Close-Ups, featuring such firms as KLM Royal Dutch Airlines, John Deere, Patreon, Stitch Fix, and BP, show students how professionals apply the same skills they are reading about in the chapter.

·    NEW - Communication Cases challenge students to craft messages for mobile devices, giving them first-hand practice of essential business communication skills. Half of the Cases now feature real companies in a wide variety of industries.

  

Student-focused features help to facilitate learning.

 

·    NEW - Build Your Career activities help students create employment-communication packages so they’re ready to apply for jobs by the end of the course.

·    NEW - Apply Your Skills Now highlight boxes help students apply their newly developing communication skills in other classes and in their personal lives.

·    NEW - Five-Minute Guides serve as handy reminders of the steps needed to accomplish a variety of fundamental communication tasks -- from writing business email to planning reports and presentations.

·    Chapter previews present clear learning objectives and include Close-up Vignettes that feature successful professional role models for students.

·    NEW - Nearly 150 new end-of-chapter questions and exercises encourage students to challenge themselves to master essential business communication ideas and skills. 

  

A flexible organization lets instructors tailor the material to fit how they teach their course.

 

·    A Course Planning Guide allows instructors to tailor the text to their course’s custom needs.

·    An efficient organization of topics makes the text easily adaptable to courses of all lengths.

 

 MyLab™ Business Communication is not included. Students, if Pearson MyLab Business Communication is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Business Communication should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

 

·    Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.

o   UPDATED - Choose from a variety of engaging Videos that explore multiple business topics related to the theory students are learning in class. Exercise Quizzes assess students’ comprehension of the concepts in each video.

·    Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful.

o   The Grammar Diagnostic Study Plan helps students understand key concepts outside of class. After taking a pretest, students receive a personalized study plan and targeted practice so they can stay focused and improve in the areas where they need help. Students’ work is tracked in the Gradebook so you can see individual or class performance at a glance.

o   Interactive Document Makeovers offer students the experience they need in drafting and analyzing documents to make them more successful in crafting their own business messages.

·    Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust -- and that keep your students engaged. 

·    Improve student results: When you teach with MyLab, student performance often improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students. 

 

New to this Edition

In-depth discussions of current and emerging issues help students understand the way mobile, social, and intelligent technologies are reshaping corporate communications.

 

·    Intelligent Communication Technology boxes provide glimpses into fascinating technologies that are changing the way businesses communicate. New boxes examine innovations ranging from augmented writing tools to résumé bots. 

·    An “Empowering Communicators with Intelligent Communication Technology” 4-page visual shows 15 applications of AI and smart technology, including new systems that students are likely to encounter in their job searches. 

  

Current references and examples keep the text highly relatable and applicable to the real world.

 

·    Real-life examples and nearly 90 new figures give students a deeper understanding of business and mobile communication, social media, and how these skills and concepts relate to their personal and professional lives.

·    10 new Communication Close-Ups, featuring such firms as KLM Royal Dutch Airlines, John Deere, Patreon, Stitch Fix, and BP, show students how professionals apply the same skills they are reading about in the chapter.

·    Communication Cases challenge students to craft messages for mobile devices, giving them first-hand practice of essential business communication skills. Half of the Cases now feature real companies in a wide variety of industries.

  

Student-focused features help to facilitate learning.

 

·    Build Your Career activities help students create employment-communication packages so they’re ready to apply for jobs by the end of the course.

·    Apply Your Skills Now highlight boxes help students apply their newly developing communication skills in other classes and in their personal lives.

·    Five-Minute Guides serve as handy reminders of the steps needed to accomplish a variety of fundamental communication tasks -- from writing business email to planning reports and presentations.

·    Nearly 150 new end-of-chapter questions and exercises encourage students to challenge themselves to master essential business communication ideas and skills.

 

Pearson MyLab™ Business Communication is not included. Students, if Pearson MyLab Business Communication is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Business Communication should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

·    Choose from a variety of engaging Videos that explore multiple business topics related to the theory students are learning in class. Exercise Quizzes assess students’ comprehension of the concepts in each video. 

Table of Contents

1. Professional Communication in a Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette

3. Communication Challenges in a Diverse, Global Marketplace

4. Planning Business Messages

5. Writing Business Messages

6. Completing Business Messages

7. Digital Media

8. Social Media

9. Visual Media

10. Writing Routine and Positive Messages

11. Writing Negative Messages

12. Writing Persuasive Messages

13. Finding, Evaluation, and Processing Information

14. Planning Reports and Proposals

15. Writing and Completing Reports and Proposals

16. Developing Presentations in a Social Media Environment

17. Enhancing Presentations with Slides and Other Visuals

18. Building Careers and Writing Résumés

19. Applying and Interviewing for Employment