Fundamentals of Management, Global Edition

Series
Pearson
Author
Stephen P. Robbins / Mary A. Coulter / David A. De Cenzo  
Publisher
Pearson
Cover
Softcover
Edition
11
Language
English
Total pages
552
Pub.-date
July 2019
ISBN13
9781292307329
ISBN
1292307323
Related Titles



Description

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

For undergraduate principles of marketing courses.

 

Everything students need to know to develop their ‘management sense’ and be successful

Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organizations. The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today’s employers. Fundamentals of Management offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn’t -- with the ultimate goal to help students be successful in their careers.

 

MyLab Marketing is not included. Students, if MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

 

Reach every student by pairing this text with MyLab Marketing

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Features

Help students develop a ‘management sense’

·    New and Updated - Bust This Myth chapter openers grab students’ attention by introducing common myths that they may have about management (e.g., globalization is a trend that's come and gone). These myths are then debunked, helping individuals to better understand and develop their own management sense. Videos are available for viewing in MyLab Management.

·    New - With Experiential Exercises, students benefit from hands-on learning by collaborating with other students to complete relevant management tasks (e.g., writing a personal mission statement). All Experiential Exercises in the 11th Edition are new.

·    Question of Ethics boxes guide students’ understanding of ethical issues in management. Related discussion questions are available in MyLab Management.

·    End-of-Chapter Management Skill Builder exercises help students move from merely knowing concepts to actually being able to apply that knowledge. They also help students to develop the skills many of today’s hiring managers are looking for.

 

Link concepts to the real world

·    New and Updated - Content covers current issues in organizational culture, anti-globalization, stumbling blocks to creativity, revision bias, crisis planning, digital tools as strategic weapons, managing disruptive innovation, remote work, multicultural brokers, inclusion, generational differences in the workplace, emotions and communication, alternate reality, toxic bosses, having civil conversations in the workplace, and workplace design.

·    New - A new module on entrepreneurship reflects the recent growth in entrepreneurial ventures, helping students to understand trends happening in the real world. This text tackles tough issues such as globalization/anti-globalization, having civil conversations, anti-bias, and ethical dilemmas -- giving students an accurate depiction of the business environment today.

·    New and Updated - 3 End-of-Chapter Application Cases per chapter feature real companies and real situations involving managers, management, and organizations. To help students apply management concepts to the real world, cases ask students to assess a situation and answer questions about "how,” "why" and "what would [they] do?" Fifty-eight percent of all cases in the text are new and cover a variety of companies including WalMart, Intel, and NCAA Basketball.

·    New - Several new examples throughout include Facebook’s public scrutiny over what it was doing and not doing to protect its community of users, BMW’s sustainability actions, digital currency use in Sweden, European “zombie” companies, Hootsuite’s culture, the global cashew industry, Fox Sports World Cup advertising challenge, the organizational redesign at The Wall Street Journal, and many others.

·    New - Material on Early Twentieth Century Contributors: A Diversity Perspective highlights noteworthy individuals and their contributions to management practices, helping students connect management history to the present.

 

Assist students in developing the skills sought after by employers

·    A very well known author team, that has worked together professionally as well as served as instructors, understands the career and scholarly goals of students and effectively caters to these needs.

·    New - A new Employability Skills Matrix at the end of Chapter 1 provides students with a visual guide to features that support the development of skills employers are looking for in today’s business graduates. This helps students see from the start of the semester the relevance of the course to their career goals.

·    New - Employability skills are presented throughout the book. Each chapter is loaded with opportunities for students to use and work on the skills (e.g., critical thinking, communication, collaboration, knowledge application and analysis, and social responsibility) they’ll need to be successful in the twenty-first century workplace.

o New - Making Ethical Decisions in Today’s Workplace for Chapter 4 presents students with an ethical dilemma so they can practice their skills in ethical decision-making and critical decision-making. Sixty percent of these are new to the 11th Edition.

o Classic Concepts in Today’s Workplace for Chapter 3 helps students to understand how management has evolved over time.

o Managing Technology in Today’s Workplace for Chapter 14 uses examples to show students how technology changes and shapes the way we manage.

·    Expanded - Module on Professionalism and Employability provides students with practical info in terms of being professional and employable. It’s good to remind students that there is a future beyond getting their degree. But they must prepare themselves for it, with solid academic learning and practical advice.

 

Also available anytime, anywhere with the standalone, digital Pearson eText, or via MyLab Management, which includes the Pearson eText.

 

Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience that can be adopted on its own as the main course material. It lets students highlight, take notes, and review key vocabulary, all in one place.

 

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.

New to this Edition

Help students develop a ‘management sense’

·    Bust This Myth chapter openers grab students’ attention by introducing common myths that they may have about management (e.g., globalization is a trend that's come and gone). These myths are then debunked, helping individuals to better understand and develop their own management sense. Videos are available for viewing in MyLab Management.

·    With Experiential Exercises, students benefit from hands-on learning by collaborating with other students to complete relevant management tasks (e.g., writing a personal mission statement). All Experiential Exercises in the 11th Edition are new.

 

Link concepts to the real world

·    Content covers current issues in organizational culture, anti-globalization, stumbling blocks to creativity, revision bias, crisis planning, digital tools as strategic weapons, managing disruptive innovation, remote work, multicultural brokers, inclusion, generational differences in the workplace, emotions and communication, alternate reality, toxic bosses, having civil conversations in the workplace, and workplace design.

·    A new module on entrepreneurship reflects the recent growth in entrepreneurial ventures, helping students to understand trends happening in the real world. This text tackles tough issues such as globalization/anti-globalization, having civil conversations, anti-bias, and ethical dilemmas — giving students an accurate depiction of the business environment today.

·    3 End-of-Chapter Application Cases per chapter feature real companies and real situations involving managers, management, and organizations. To help students apply management concepts to the real world, cases ask students to assess a situation and answer questions about "how,” "why" and "what would [they] do?" Fifty-eight percent of all cases in the text are new and cover a variety of companies including WalMart, Intel, and NCAA Basketball.

·    Several new examples throughout include Facebook’s public scrutiny over what it was doing and not doing to protect its community of users, BMW’s sustainability actions, digital currency use in Sweden, European “zombie” companies, Hootsuite’s culture, the global cashew industry, Fox Sports World Cup advertising challenge, the organizational redesign at The Wall Street Journal, and many others.

·    Material on Early Twentieth Century Contributors: A Diversity Perspective highlights noteworthy individuals and their contributions to management practices, helping students connect management history to the present.

 

Assist students in developing the skills sought after by employers

·    A new Employability Skills Matrix at the end of Chapter 1 provides students with a visual guide to features that support the development of skills employers are looking for in today’s business graduates. This helps students see from the start of the semester the relevance of the course to their career goals.

·    Employability skills are presented throughout the book. Each chapter is loaded with opportunities for students to use and work on the skills (e.g., critical thinking, communication, collaboration, knowledge application and analysis, and social responsibility) they’ll need to be successful in the twenty-first century workplace.

o Making Ethical Decisions in Today’s Workplace for Chapter 4 presents students with an ethical dilemma so they can practice their skills in ethical decision-making and critical decision-making. Sixty percent of these are new to the 11th Edition.

·    Module on Professionalism and Employability provides students with practical info in terms of being professional and employable. It’s good to remind students that there is a future beyond getting their degree. But they must prepare themselves for it, with solid academic learning and practical advice.

 

Also available anytime, anywhere with the standalone, digital Pearson eText, or via MyLab Management, which includes the Pearson eText.

 

Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience that can be adopted on its own as the main course material. It lets students highlight, take notes, and review key vocabulary, all in one place, even when offline.

 

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.

Table of Contents

PART 1 INTRODUCTION

Chapter 1 Managing Today

History Module A Brief History of Management’s Roots

Chapter 2 The Manager as Decision Maker

Quantitative Module Quantitative Decision-Making Tools

Chapter 3 Important Managerial Issues

 

PART 2 PLANNING

Chapter 4 The Management Environment 

Chapter 5 Managing Change and Innovation

Entrepreneurship Module Managing Entrepreneurial Ventures

Chapter 6 Planning and Goal Setting

 

PART 3 ORGANIZING

Chapter 7 Structuring and Designing Organizations

Chapter 8 Managing Human Resources and Diversity

Professionalism Module Professionalism and Employability

Chapter 9 Managing Work Groups and Work Teams

 

PART 4 LEADING

Chapter 10 Understanding Individual Behavior

Chapter 11 Motivating and Rewarding Employees

Chapter 12 Understanding Leadership

Chapter 13 Managing Organizational and Interpersonal Communication

 

PART 5 CONTROLLING

Chapter 14 Controlling Work and Organizational Processes

Operations Module Managing Operations