Doing Research in Business and Management

Series
Pearson
Author
Mark N. K. Saunders / Philip Lewis  
Publisher
Pearson
Cover
Softcover
Edition
2
Language
English
Total pages
280
Pub.-date
October 2017
ISBN13
9781292133522
ISBN
129213352X
Related Titles



Description

Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. ‘Definition’ boxes explain key terms and ‘Research in practice’ boxes show how the research is used in real life, making this the book you need to successfully complete your project.

Features

- ‘Definition’ boxes to explain key terms 

- ‘Research in practice’ boxes showing how the research is used in real life

New to this Edition

Fully updated with the most recent research methods thinking (including use of
online) 
Fully updated with current research in practice boxes
Addition of a glossary at the end of the book
Fully updated on philosophy of research
Fully revised discussion of hypothesis testing (quantitative analysis)
 
Easy to understand qualitative analysis .
Expanded chapter on secondary data

Table of Contents

About this book  

About the authors  

Acknowledgements   

1 Choosing your research topic  

2 Reviewing the literature  

3 Managing the research process   

4 Using secondary data  

5 Choosing your research design   

6 Collecting data   

7 Analysing data   

8 Writing and presenting the research proposal  

Bibliography   

Appendix

Index   

Back Cover

Doing Research in Business and Management (2nd edition)

 

Are you looking for advice about your research project?

Are you not sure where to start, how to choose your research topic or how to write your research proposal? Have you got data and don’t know what to do with it next?

 

If you need any help with your research project or dissertation then this fully revised and updated 2nd edition is ideal for you. Doing Research in Business and Management brings research methods to life, covering critical literature review projects, projects using existing data, and those projects where you collect your own data. It explains how to write your research proposal and complete your entire research project.

 

The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. ‘Definition’ boxes explain key terms and ‘Research in practice’ boxes show how research is used in real life, making this the book you need to successfully complete your project.

 

New to the 2nd edition: latest sources of online secondary data, extended discussion of research philosophies and theory development, using observation, and how to reference.

 

Don’t forget to visit www.pearsoned.co.uk/saunders for online tutorials on research software, such as SPSS, and where you can search the Internet more efficiently and effectively with our Smarter Online Searching Guide!

 

Start your project with confidence and complete it with success!

 

Mark Saunders and Philip Lewis are the best-selling authors of Research Methods for Business Students, which has now sold over 350,000 copies worldwide. Mark Saunders is Professor of Business Research Methods at The Birmingham Business School, University of Birmingham, and Philip Lewis is a former Principal Lecturer at The Business School, University of Gloucestershire.

 

 

 

 

 

Author

Mark Saunders is Professor of Business Research Methods at Birmingham Business School, University of Birmingham.

 

Philip Lewis is a former Principal Lecturer at The Business School, University of Gloucestershire.