Description
Support your students learn the theory and techniques behind research methods used in business. Doing Research in Business Management, 2nd edition, teaches the basic principles of research methods in an easy-to-follow way, covering all the areas of research, from writing a research proposal to completing an entire research project.
Features
Hallmark features of this title
A methodical structure and friendly style make the text highly accessible.
- The authors' concise writing style draws out the key points in an easy-to-follow way.
- The logical structure takes your students through all the areas of research, from reviewing secondary data or literature, or writing a research proposal, to completing an entire research project.
- Clear explanations with applications of the topic in hand guide your students through each step.
A range of inbuilt features help consolidate your students' understanding.
- 'Definition' boxes explain key words and terms.
- 'Research in practice' boxes show how the research is used in real life.
- Clear tables and diagrams avoid confusion and present the information in a reader-friendly way.
New to this Edition
New and updated features to this edition
This 2nd edition has been revised with the aim of providing students with a stronger learning experience. Updates include:
Extra features
- Fully updated boxes (such as 'Research in Practice') draw from the latest information.
- Addition of a glossary at the end of the book help students master technical jargon.
A revised text
- Updated with the most current research methods (including online research) to give your students the competitive edge.
- The authors have also undertaken a fresh exploration on the philosophy of research, encouraging students to think around the subject.
New sections added to this edition
- An expanded chapter on secondary data has been added.
- A fully revised discussion of hypothesis testing (quantitative analysis) with easy-to-understand qualitative analysis.
Table of Contents
Back Cover
Doing Research in Business and Management (2nd edition)
Are you looking for advice about your research project?
Are you not sure where to start, how to choose your research topic or how to write your research proposal? Have you got data and don’t know what to do with it next?
If you need any help with your research project or dissertation then this fully revised and updated 2nd edition is ideal for you. Doing Research in Business and Management brings research methods to life, covering critical literature review projects, projects using existing data, and those projects where you collect your own data. It explains how to write your research proposal and complete your entire research project.
The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. ‘Definition’ boxes explain key terms and ‘Research in practice’ boxes show how research is used in real life, making this the book you need to successfully complete your project.
New to the 2nd edition: latest sources of online secondary data, extended discussion of research philosophies and theory development, using observation, and how to reference.
Don’t forget to visit www.pearsoned.co.uk/saunders for online tutorials on research software, such as SPSS, and where you can search the Internet more efficiently and effectively with our Smarter Online Searching Guide!
Start your project with confidence and complete it with success!
Mark Saunders and Philip Lewis are the best-selling authors of Research Methods for Business Students, which has now sold over 350,000 copies worldwide. Mark Saunders is Professor of Business Research Methods at The Birmingham Business School, University of Birmingham, and Philip Lewis is a former Principal Lecturer at The Business School, University of Gloucestershire.
Author
Mark Saunders is Professor of Business Research Methods at Birmingham Business School, University of Birmingham.
Philip Lewis is a former Principal Lecturer at The Business School, University of Gloucestershire.
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