Research Methods for Business Students

Series
Pearson
Author
Mark N. K. Saunders / Adrian Thornhill / Philip Lewis  
Publisher
Pearson
Cover
Softcover
Edition
8
Language
English
Total pages
872
Pub.-date
May 2019
ISBN13
9781292208787
ISBN
1292208783
Related Titles



Description

“This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research.”

Professor Natasha Mauthner, Newcastle University

 

With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation. The fully revised 8th edition answers key questions such as:

How do I choose my topic and design the research?

Why is research philosophy relevant to my research?

How do I collect and analyse my data?

When and what do I need to write?

With the 8th edition you will discover:

ü  Fully updated chapters incorporating visual methods throughout, detailed insights on drafting the critical literature review, the latest EU data protection regulations, using audio recordings and visual images in observation research, collecting data using diaries, the use of online survey tools, and preparing and presenting an academic poster

ü  New cases using up-to-date scenarios at the end of each chapter

ü  Boxed examples throughout of research methods in the news, from student research and in published management research

ü  A glossary of clear definitions of over 700 research-related terms

ü  Practical guidance and opportunities for checking your learning and self-reflection to enable you to progress your own research

ü  Detailed chapters on choosing your topic, critically reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection methods and analysis techniques and writing about and presenting your research

ü  Teach yourself guides to research software available at www.pearsoned.co.uk/saunders with practice data sets

 

About the authors

Mark NK Saunders is Professor of Business Research Methods and Director of Postgraduate Research Programmes at Birmingham Business School, University of Birmingham. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

Features

Chapters cover the entire research process from choosing your topic, through critically reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis to writing about and presenting your research

Within chapter boxes focus on…. research in the news, student research and management research; providing topical, up to date examples of research methods in use

Within chapter checklists offer further focussed guidance

End of chapter cases explore issues associated with undertaking research

End of chapter progressing your research boxes, support your reflection and enable you to generate the material you will need for your research project

Appendices on referencing, sample size and non-discriminatory language

Glossary of over 700 research related terms

New to this Edition

ü  Updates incorporating visual methods throughout, detailed insights into how to draft a critical literature review, using audio recordings and visual images in observation research, collecting data via diaries, more detail on use of online survey tools, preparing and presenting an academic poster

ü  New case studies at end of each chapter on up-to-date scenarios on issues associated with research undertakings

ü  New EU Regulations on data protection covered

ü  Now available in Revel

Table of Contents

1 Business and management research, reflective diaries and the purpose of this book

2 Choosing a research topic and developing your research proposal

3 Critically reviewing the literature

4 Understanding research philosophy and approaches to theory development

5 Formulating the research design

6 Negotiating access and research ethics

7 Selecting samples

8 Utilising secondary data

9 Collecting data through observation

10 Collecting primary data using research interviews and research diaries

11 Collecting primary data using questionnaires

12 Analysing data quantitatively

13 Analysing data qualitatively

14 Writing and presenting your project report

Bibliography

Glossary

Back Cover

“This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research.”

Professor Natasha Mauthner, Newcastle University

 

With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation. The fully revised 8th edition answers key questions such as:

How do I choose my topic and design the research?

Why is research philosophy relevant to my research?

How do I collect and analyse my data?

When and what do I need to write?

With the 8th edition you will discover:

ü  Fully updated chapters incorporating visual methods throughout, detailed insights on drafting the critical literature review, the latest EU data protection regulations, using audio recordings and visual images in observation research, collecting data using diaries, the use of online survey tools, and preparing and presenting an academic poster

ü  New cases using up-to-date scenarios at the end of each chapter

ü  Boxed examples throughout of research methods in the news, from student research and in published management research

ü  A glossary of clear definitions of over 700 research-related terms

ü  Practical guidance and opportunities for checking your learning and self-reflection to enable you to progress your own research

ü  Detailed chapters on choosing your topic, critically reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection methods and analysis techniques and writing about and presenting your research

ü  Teach yourself guides to research software available at www.pearsoned.co.uk/saunders with practice data sets

 

About the authors

Mark NK Saunders is Professor of Business Research Methods and Director of Postgraduate Research Programmes at Birmingham Business School, University of Birmingham. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.