New Venture Management

Series
Prentice Hall
Author
Donald F. Kuratko / Jeffrey S. Hornsby  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
352
Pub.-date
December 2007
ISBN13
9780136130321
ISBN
0136130321
Related Titles



Description

For undergraduate and MBA courses in entrepreneurship and/or new venture management.

 

This book is about effectiveness, emphasizing what a new manger needs to know to run a successful new venture.

 

Features

For undergraduate and MBA courses in entrepreneurship and/or new venture management.

 

This book is about effectiveness, emphasizing what a new manger needs to know to run a successful new venture.

 

The Pathways and The Hybrid

 

Part 1 of this text discusses the various ways individuals find venture opportunities such as establishing a home-based business, or by purchasing a franchise.

 

The Roadmap and The Structure

 

Part 2 of this text discusses the start-up issues faced by new ventures, with specific attention given to developing an effective business plan, and the legal forms necessary to start an organization.

 

The Niche and The Hook

 

Part Three explains the marketing research needed for an emerging venture as well as the strategic pricing needs of new ventures.

 

The Injection, The Scoreboard, and The Gauges

 

Part Four deals with financial challenges.  It covers the critical sources of capital, financial statements, record-keeping, and financial analysis. 

 

The People and The Future

 

Part Five of this text focuses on the challenges of managing new ventures.  Attention is directed to unique challenges confronting the growing venture and the human resource management functions.

 

OTHER TOPICS OF DISTINCTION

 

New Venture Consultant

 

At the end of each chapter is a brief, but challenging case study entitled, “New Venture Consultant.”  The case encourages students to apply all of the material in the chapter, as well as prior experiences to analyze the case and provide a solution for it.

 

Complete Business Plan

 

A complete business plan is provided at the end of the textbook.  This is a guide for the entrepreneur searching for the exact look and style of a successful plan.

Table of Contents

PREFACE:     INTRODUCTION

        1    New Ventures: The Quite Giant
        

PART 1    NEW VENTURE OPPORTUNITIES

        2    New or Acquired Ventures: The Pathways
        3    Franchising: The Hybrid
       
PART 2    NEW VENTURE PLANNING

        4    Successful Business Plans: The Roadmap
        5    Legal Forms of Ventures: The Structure

PART 3    NEW VENTURE MARKETING

        6       Market Research: The Niche 
        7       Strategic Pricing: The Hook
       
PART 4    NEW VENTURE FINANCING

        8    Start-Up Capital: The Injection
        9    Financial Statements: The Scorecard
       10    Financial Analysis: The Gauges
       
PART 5     NEW VENTURE GROWTH MANAGEMENT

        11    Human Resources:  The People
        12    Growing Ventures: The Future


        Appendix

 


Instructor Resources