Small Business Management

Series
Financial Times
Author
Michael Murphy  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
304
Pub.-date
September 1996
ISBN13
9780273616016
ISBN
0273616013
Related Titles


Product detail

Product Price CHF Available  
9780273616016
Small Business Management
74.20 approx. 7-9 days

Description

Small business management and the study of small to medium-sized enterprises is an important part of most business degrees; it is also a topic of increasing significance to government policy-makers, trainers, advisors and all those interested in business education.

Features

  • Up-to-date case studies providing examples of theory
  • An evaluation of competitiveness in line with the latest initiatives
  • A guide to studying the book, highlighting the relevant sections for different courses or applications
  • Self-assessment throughout, reinforcing knowledge and skills
  • A case study and strategy-based approach, focusing information and knowledge
  • A recognition of the similarities between private sector and small public sector 'businesses'

Table of Contents

PART 1: Key Issues in Small Business Studies.
The Nature of Small Business Studies.
Small Business Start-up.
PART 2: Financing Small Business.
Small Firms and the Banks.
David Perryman's Business Plan.
David Perryman: Business Plan Analysis.
J & D (Newcastle): Business Plan.
J & D (Newcastle): Business Plan Analysis.
PART 3: Marketing.
Marketing and the Small Firm.
An Investigation into the Survival of a Small Business (Jenny Gee News): a Student's Approach to Case Illustration.
PART 4: Strategic Issues.
Small Firms and the Focused Factory Concept.
The Focused Factory Concept: a Case Illustration.
Using the Focused Factory Concept.
Research and the Focused Factory Concept.
A Study in the Life Cycle of a Company: Jackson & Kinross Ltd.
A Case for Business Advisers: School Clothing Supplies (SCS).
Small Public Sector Organisations and the Concept of Focus.
The School as a Small Business: a Case Illustration.