|Small Business Management||
Small Business Management
|74.20||approx. 7-9 days|
Small business management and the study of small to medium-sized enterprises is an important part of most business degrees; it is also a topic of increasing significance to government policy-makers, trainers, advisors and all those interested in business education.
PART 1: Key Issues in Small Business Studies.
The Nature of Small Business Studies.
Small Business Start-up.
PART 2: Financing Small Business.
Small Firms and the Banks.
David Perryman's Business Plan.
David Perryman: Business Plan Analysis.
J & D (Newcastle): Business Plan.
J & D (Newcastle): Business Plan Analysis.
PART 3: Marketing.
Marketing and the Small Firm.
An Investigation into the Survival of a Small Business (Jenny Gee News): a Student's Approach to Case Illustration.
PART 4: Strategic Issues.
Small Firms and the Focused Factory Concept.
The Focused Factory Concept: a Case Illustration.
Using the Focused Factory Concept.
Research and the Focused Factory Concept.
A Study in the Life Cycle of a Company: Jackson & Kinross Ltd.
A Case for Business Advisers: School Clothing Supplies (SCS).
Small Public Sector Organisations and the Concept of Focus.
The School as a Small Business: a Case Illustration.