ISBN | Product | Product | Price CHF | Available | |
---|---|---|---|---|---|
Entrepreneurship |
9781292040004 Entrepreneurship |
104.90 |
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For courses in Entrepreneurship and Small Business Management.
At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.
At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.
Hallmark Features
Two-part format—provides a unique structure for the text.
Three complete business plans—appear in the text.
Authentic cases—illustrate situations faced by other entrepreneurs.
Student CD-ROM—accompanies the text.
New! Emphasizes ways to become an entrepreneur–early in the text.
New! Links chapter material to the business plan– at the end of every chapter.
New! Updates chapter 6, Women-Owned and Minority-Owned Businesses–in this edition.
New! Includes updated material–throughout the edition.
New! Offers margin definitions–through the text.
1. Entrepreneurship Today
2. The Entrepreneur
3. Starting a New Business
4. Buying an Existing Business
5. Franchising and Other Alternatives
6. Women-Owned and Minority-Owned Businesses
7. Home-Based Businesses
8. Family Businesses
9. New Product Development
10. Business Growth and the Entrepreneur
11. Global Business
APPENDIX:
The Business Plan: Introduction
The Business Plan: Marketing
The Business Plan: Management and Personnel
The Business Plan: Startup Costs and Financing
The Business Plan: Projected Financial Statements
The Business Plan: The Legal Section
The Business Plan: Insurance