Description

For courses in Entrepreneurship and Small Business Management.

At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.

Features

At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.

Hallmark Features

Two-part format—provides a unique structure for the text.

• Covers basic entrepreneurial concepts and the step-by-step process of writing a thorough business plan.
• Functions as both a core text and a how-to manual.

Three complete business plans—appear in the text.

• Encourage students to evaluate business strategies for feasibility and think critically about their own entrepreneurial ideas.
• Highlight companies that are interesting and appealing, including a recording company, a vodka bar and nightclub, and a shoe retailer.

Authentic cases—illustrate situations faced by other entrepreneurs.

• Provide an opportunity to learn from others’ circumstances.
• Motivate readers to think about their own entrepreneurial ideas and tendencies.
• Highlight real business opportunities such as low-carb food, space tourism, online auto sales, the beverage industry etc.

Student CD-ROM—accompanies the text.

• Simplifies the task of business plan writing by offering a template that matches the format outlined in the text.
• Offers compatibility with software programs produced by Microsoft and Corel.

New to this Edition

New! Emphasizes ways to become an entrepreneur–early in the text.

• Presents chapters on starting a new business, buying an existing business, and franchising and other alternatives early in the text so readers can see various methods of entry into business ownership.

New! Links chapter material to the business plan– at the end of every chapter.

• Shows readers the direct connection between chapter topics and the development of an effective business plan.
• Offers readers a consistent format when examining various entrepreneurial ventures and the importance of an effective business plan.

New! Updates chapter 6, Women-Owned and Minority-Owned Businesses–in this edition.

• Examines the motivation for becoming an entrepreneur for women and minorities and the obstacles and opportunities that exist in today’s business world.

New! Includes updated material–throughout the edition.

• Discusses new research concerning the decision to become an entrepreneur, information on the advantages and disadvantages of home-based businesses, and new wage laws concerning overtime pay.

New! Offers margin definitions–through the text.

• Defines words as they are introduced to improve reading comprehension and understanding.

Table of Contents

1.    Entrepreneurship Today

2.    The Entrepreneur

3.    Starting a New Business

4.    Buying an Existing Business

5.    Franchising and Other Alternatives

6.    Women-Owned and Minority-Owned Businesses

7.    Home-Based Businesses

8.    Family Businesses

9.    New Product Development

10.  Business Growth and the Entrepreneur

11.  Global Business

APPENDIX:

The Business Plan: Introduction

The Business Plan: Marketing

The Business Plan: Management and Personnel

The Business Plan: Startup Costs and Financing

The Business Plan: Projected Financial Statements

The Business Plan: The Legal Section

The Business Plan: Insurance