Description

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.

This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

Features

For undergraduate and graduate courses in technology strategy, management of innovation and technology, and technology entrepreneurship.

This book emphasizes how the future manager can use strategic management of innovation and technology to enhance firm performance.

Teacher-Friendly Text

In order to make class preparation as easy as possible, the author considered:

• Table of Contents - This was designed from surveys of instructors and a web search of their syllabi to ensure that the book includes topics most often covered in technology strategy, management of innovation, and technology entrepreneurship classes.
• Supplemental Materials — Designed to enhance the instructor’s ability to add value in the class and includes activities meant to stimulate classroom discussion and lesson plans.

Student-Friendly Writing Style

The author has taken a number of steps to ensure that the textbook is designed to help them learn course material easily:

• Clear and Direct Style — A style that will communicate with readers.
• Key Features — A chapter outline, key points, discussion questions, and important terms are highlighted throughout each chapter.
• Excel — All of the exercises, examples, and charts that are based on data shown in the book also come in the form of downloadable Excel spreadsheets to minimize the time that students need to spend reproducing information.

Practical Examples and Exercises

Research helps us to understand the nature of innovation strategy process, but practical examples and exercises are necessary to keep a book grounded, helping students relate to the subject matter. To balance theory and practice:

• Getting Down To Business! — Sections have been provided, offering detailed examples of the practical implications of key theoretical issues.
• Putting Ideas Into Practice — Exercises that help students translate the concepts learned in the chapter into real-world activities have been included.

Technology Strategy from Different Perspectives

Technology strategy for small, new companies is not the same as technology strategy for large, established firms, with a few zeros dropped off the numbers. This book identifies the issues for which technology strategy is different for the two types of firms and addresses those differences, preparing students to take on the role of both entrepreneur and/or manager.

Table of Contents

Chapter 1: Introduction
Chapter 2: Technology Evolution
Chapter 3: Technology Adoption and Diffusion
Chapter 4: Sources of Innovation
Chapter 5: Selecting Innovation Projects
Chapter 6: Customer Needs
Chapter 7: Product Development
Chapter 8: Patents
Chapter 9: Trade Secrets, Trademarks, and Copyrights
Chapter 10:  Capturing Value from Innovation
Chapter 11:  Competitive Advantage in High Tech Industries
Chapter 12:  Technical Standards
Chapter 13:  Collaboration Strategies
Chapter 14:  Strategy in Networked Industries
Chapter 15:  Strategic Human Resource Management of Technical Professionals