For undergraduate and graduate courses in entrepreneurship
This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.
Teaching and Learning Experience
This text will provide a better teaching and learning experience–for you and your students. Here’s how:
- Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.
- Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.
- Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.
Focus on the “Front End” of the Entrepreneurial Process
- Although the primary purpose of this book is to describe how to write a business plan, the entire “front end” of the entrepreneurial process is discussed and defined. The most effective business plan are part of a comprehensive process that include:
- Identifying a business idea
- Screening the idea to determine preliminary feasibility
- Conducting a feasibility analysis
- Writing the plan
- Feasibility Analysis Worksheets: Two worksheets are included to help students work through the feasibility analysis process. The worksheets include:
- First Screen — Helps determine the preliminary feasibility of a business idea.
- Feasibility Analysis — Contains a full analysis, which is much more comprehensive.
Give Students a Solid Point of Reference
- Sample Business Plan: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. Every aspect of the plan is described and discussed to give students a solid point of reference as they build their own business plans.
Present Special Insights on Presenting and Writing a Business Plan
- Presenting a Business Plan: The final chapter in the book provides tips and suggestions for presenting a business plan with confidence and pose. Based on a 20 to 30 minute hypothetical presentation, a 12 slide Power Point presentation is provided with suggestions with what to include on each slide.
- Business Plan Insight Boxed Feature: Each of the first ten chapters include a boxed feature that provides special insights on writing a business plan or launching a new venture.
New to this Edition
- Fresh material explains the business startup process, from the original inception of an idea to a fully fleshed-out business plan.
- NEW and updated Business Plan Insight boxed features are included.
- A revised and updated business plan for Prime Adult Fitness – the fictitious fitness center for clients aged 50+ – is completed step by step throughout the course of the book.
- NEW and updated Application Questions end each chapter.
- NEW and updated examples are embedded in each chapter, illustrating the issues facing business plan writers.
- An updated Internet Resource Table (Appendix 2.2) gives students access to online resources that will assist them in completing a First Screen Analysis and a complete business plan.
Table of Contents
PART I. STARTING THE PROCESS
Chapter 1. Why Plan?
PART II. WHAT TO DO BEFORE THE BUSINESS PLAN IS WRITTEN
Chapter 2. Developing and Screening Business Ideas
Chapter 3. Feasibiity Analysis
PART III. PREPARING A BUSINESS PLAN
Chapter 4. Introductory Material, Executive Summary, and Description of the Business
Chapter 5. Industry Analysis
Chapter 6. Market Analysis
Chapter 7. Marketing Plan
Chapter 8. Management Team and Company Structure
Chapter 9. Operations Plan and Product (or Service) Design and Development Plan
Chapter 10. Financial Projections
PART IV. PRESENTING THE BUSINESS PLAN
Chapter 11. Presenting the Plan with Confidence