Description

For courses in Entrepreneurship and Small Business Management.

Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students.

Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organised to follow the life-cycle of an entrepreneurial venture—from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process—discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

• Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges.
• Present Special Insights on Presenting and Writing a Business Plan: Go beyond formulating a business plan to include critical topics of management, marketing and operations.
• Guide Student’s Learning: A proven curriculum builds on the expertise of the authors and the Network for Teaching Entrepreneurship (NFTE) to teach the nuts and bolts of how to start and operate an entrepreneurial small business

Features

Help Students Apply Knowledge from the Text to the Real World

• NEW! Eight new Chapter Openers. These feature more small and entrepreneurial enterprises. New cases are: Bridgecreek Development, Mercedes, Virgin Group Ltd., University Parent, Aravind Eye Care System, Chilly Dilly, inDinero, and Paula Jagemann.
• NEW! Eleven new short End-of-Chapter Case Studies. These are: Urban Decay, SarahCare of Snellville, Happy Belly Curbside Kitchen, BNI, MooBella, Gentle Rest Slumber, Holterholm Farms, Gelato Fiasco, The Bun Company, Khan Academy, and Anago Cleaning Systems.
• NEW! Seven new longer End-of-Chapter Case Studies. These are: Foursquare, Wahoo’s Fish Tacos, Rosi and Brian Amador, Chilly Dilly’s Ice Cream, Airbnb, AYZH, and iContact.
• NEW! All New Unit Cases. These are more current and relatable for students and include: Spanx, Kitchen Arts & Letters, Inc., Empact, Lee’s Ice Cream, ONLC, and Honest Tea.
• NEW! Step into the Shoes, Entrepreneurial Wisdom, BizFacts, and Global Impact Features. These have been updated and expanded with 29 new featured items including 22 Step into the Shoes, 1 Entrepreneurial Wisdom, 2 BizFacts, and 4 Global Impact Features. These features connect chapter content to business facts and examples to reinforce learning.

Present Special Insights on Presenting and Writing a Business Plan

• NEW! Honest Tea Featured Business Plan. From its early stage funding search, it provides students with an interesting startup plan for a company that is also featured in the Unit 6 case.
• NEW! BizBuilder Business Plan Questions. These have been added to chapters to connect the content to student work using the business plan templates.
• Two Complete Business Plans: Includes a sample of a start-up (The Daily Perc) and of an award-winning student business plan which has been implemented (University Parent).
• Lifecycle organisation: Explores key entrepreneurship topics from concept through implementation into harvesting or replication. Includes and goes beyond formulating a business plan to include critical topics of management, marketing and operations.
• BizFacts and Entrepreneurial Wisdom sections: Appear throughout the text and Impart useful information regarding business practices. Contain insights or advice that assists students in the preparation of a business plan and understanding available resources.

Guide Student’s Learning

• A proven curriculum: Written by award-winning experts. Builds on the expertise of the authors and the Network for Teaching Entrepreneurship (NFTE) to teach the nuts and bolts of how to start and operate an entrepreneurial small business. Tested over decades of experience in the classroom.
• End-of-Chapter learning portfolio includes:
  • Key Terms
  • Critical Thinking Exercises require readers to contemplate important issues and support a thoughtful response.
  • Key Concept Questions review core topics to support retention of learning.
  • Application Exercises reinforce topics through experience.
  • Exploring Your Community and Exploring Online assignments invite readers to go into their local community or search online material for information.
  • Cases for Analysis include one short and one long case with analytical questions.

New to this Edition

Help Students Apply Knowledge from the Text to the Real World

• Eight new Chapter Openers. These feature more small and entrepreneurial enterprises. New cases are: Bridgecreek Development, Mercedes, Virgin Group Ltd., University Parent, Aravind Eye Care System, Chilly Dilly, inDinero, and Paula Jagemann.
• Eleven new short End-of-Chapter Case Studies. These are: Urban Decay, SarahCare of Snellville, Happy Belly Curbside Kitchen, BNI, MooBella, Gentle Rest Slumber, Holterholm Farms, Gelato Fiasco, The Bun Company, Khan Academy, and Anago Cleaning Systems.
• Seven new longer End-of-Chapter Case Studies. These are: Foursquare, Wahoo’s Fish Tacos, Rosi and Brian Amador, Chilly Dilly’s Ice Cream, Airbnb, AYZH, and iContact.
• All New Unit Cases. These are more current and relatable for students and include: Spanx, Kitchen Arts & Letters, Inc., Empact, Lee’s Ice Cream, ONLC, and Honest Tea.
• Step into the Shoes, Entrepreneurial Wisdom, BizFacts, and Global Impact Features. These have been updated and expanded with 29 new featured items including 22 Step into the Shoes, 1 Entrepreneurial Wisdom, 2 BizFacts, and 4 Global Impact Features. These features connect chapter content to business facts and examples to reinforce learning.

Present Special Insights on Presenting and Writing a Business Plan

• Honest Tea Featured Business Plan. From its early stage funding search, it provides students with an interesting startup plan for a company that is also featured in the Unit 6 case.
• BizBuilder Business Plan Questions. These have been added to chapters to connect the content to student work using the business plan templates.

Table of Contents

• UNIT 1 Entrepreneurial Pathways
• Chapter 1 Entrepreneurs Recognize Opportunities
• Chapter 2 Franchising
• Chapter 3 Finding Opportunity in an Existing Business
• Chapter 4 The Business Plan: Road Map to Success
• Honest Tea Business Plan
• Unit 1 Case Study: Spanx
• UNIT 2 Who Are Your Customers?
• Chapter 5 Creating Business from Opportunity
• Chapter 6 Exploring Your Market
• Unit 2 Case Study: Kitchen Arts & Letters, Inc.
• UNIT 3 Integrated Marketing
• Chapter 7 Developing the Right Marketing Mix and Plan
• Chapter 8 Pricing and Credit Strategies
• Chapter 9 Integrated Marketing Communications
• Chapter 10 Marketing Globally
• Chapter 11 Smart Selling and Effective Customer Service
• Unit 3 Case Study: Empact
• UNIT 4 Show Me the Money: Finding, Securing, and Managing It
• Chapter 12 Understanding and Managing Start-Up, Fixed, and Variable Costs
• Chapter 13 Using Financial Statements to Guide a Business
• Chapter 14 Cash Flow and Taxes
• Chapter 15 Financing Strategy: Debt, Equity, or Both?
• Unit 4 Case Study: Lee’s Ice Cream
• UNIT 5 Operating a Small Business Effectively
• Chapter 16 Addressing Legal Issues and Managing Risk
• Chapter 17 Operating for Success
• Chapter 18 Location, Facilities, and Layout
• Chapter 19 Human Resources and Management
• Unit 5 Case Study: ONLC
• UNIT 6 Leadership, Ethics, and Exits
• Chapter 20 Leadership and Ethical Practices
• Chapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand
• Unit 6 Case Study: Honest Tea
• Appendix 1 Sample Student Business Plan: University Parent, Inc.
• Appendix 2 BizBuilder Business Plan
• Appendix 3 Resources for Entrepreneurs
• Appendix 4 Useful Formulas and Equations
• Glossary
• Index