Entrepreneurship: Successfully Launching New Ventures plus Pearson MyLab Entrepreneurship with Pearson eText Global Edition

Entrepreneurship: Successfully Launching New Ventures plus Pearson MyLab Entrepreneurship with Pearson eText Global Edition - Bruce R. Barringer - 9781292255446 - Management - Small Business/Entrepreneurship (207)
Series
Pearson
Author
Bruce R. Barringer / R. Duane Ireland  
Publisher
Pearson
Cover
Softcover
Edition
6
Language
English
Pub.-date
August 2018
ISBN13
9781292255446
ISBN
1292255447
Related Titles


Product detail

Product Price CHF Available  
9781292255446
Entrepreneurship: Successfully Launching New Ventures plus Pearson MyLab Entrepreneurship with Pearson eText Global Edition
93.50 approx. 7-9 days

Free evaluation copy for lecturers


Description

This package includes MyLab Entrepreneurship.

 

For courses in entrepreneurship.

 

Teach the entrepreneurial process through real-world examples

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.

 

Reach every student by pairing this text with MyLab Entrepreneurship

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.


MyLab Entrepreneurship should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Features

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

Teach through real-world examples

  • New and Updated - Academic literature presents readers with accurate and current descriptions of what researchers have learned about successful entrepreneurs and effective entrepreneurial firms.
  • Opening profiles begin each chapter with a spotlight on an entrepreneurial firm started when its founders were in college, inspiring students for an early entrepreneurial start.
    • Student Entrepreneurs’ Insights at the bottom of every opening profile are interviews with the featured entrepreneurs.
  • New and Updated - What Went Wrong?, Savvy Entrepreneurial Firm, and Partnering for Success alert students to contemporary issues facing business firms, and explore topics such as how to find a mentor, how to select a co-founder, and how to avoid mistakes that have been made in the past.
  • Updated Boxed features focus on topics like how entrepreneurial firms can use collaborative software to help team members reach their goals, the need to develop and test a prototype of a product or service as a means of determining how to meet customers’ needs, and how growing too quickly overwhelmed a firm’s ability to properly manage its cash flow.  
  • New and Updated - End-of-Chapter Cases relate major chapter concepts to real business cases like Kickstarter, which is becoming an increasingly important pathway through which entrepreneurs obtain seed capital for their ventures.
  • You Be the VC, at the end of each chapter, gives students a chance to pitch funding for hypothetical business ventures, exercising their knowledge and sparking classroom discussion.

 

Clear and organized text will engage students in a step-by-step learning model

  • A comprehensive four-part entrepreneurial process:
    • Part 1: The Decision to Become an Entrepreneur
    • Part 2: Developing Successful Business Ideas
    • Part 3: Moving from an Idea to an Entrepreneurial Firm
    • Part 4: Managing and Growing an Entrepreneurial Firm
  • New - Industry insights from practicing entrepreneurs, firms, and business people are drawn from podcasts, blogs, newspapers, company websites, and publications like The Wall Street Journal and Fortune magazine, among many others. 
    • Updated - Authors present readers with a solid foundation in entrepreneurship, using current examples of actions being taken by entrepreneurs and start-up firms.
  • A Barringer/Ireland Business Model Template provides a sound template through which students can articulate the business model for their proposed firm.

 

 

This package includes MyLab™ Entrepreneurship, the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and often improves results for each student.

 

·    Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust -- and that keep your students engaged. 

·    Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful.

·    Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.

Improve student results: When you teach with MyLab, student performance often improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students. 

New to this Edition

Teach through real-world examples

  • Academic literature presents readers with accurate and current descriptions of what researchers have learned about successful entrepreneurs and effective entrepreneurial firms.
  • What Went Wrong?, Savvy Entrepreneurial Firm, and Partnering for Success alert students to contemporary issues facing business firms, and explore topics such as how to find a mentor, how to select a co-founder, and how to avoid mistakes that have been made in the past.
  • Boxed features focus on topics like how entrepreneurial firms can use collaborative software to help team members reach their goals, the need to develop and test a prototype of a product or service as a means of determining how to meet customers’ needs, and how growing too quickly overwhelmed a firm’s ability to properly manage its cash flow.  
  • End-of-Chapter Cases relate major chapter concepts to real business cases like Kickstarter, which is becoming an increasingly important pathway through which entrepreneurs obtain seed capital for their ventures.

 

Clear and organized text will engage students in a step-by-step learning model

  • Industry insights from practicing entrepreneurs, firms, and business people are drawn from podcasts, blogs, newspapers, company websites, and publications like The Wall Street Journal and Fortune magazine, among many others. 
    • Authors present readers with a solid foundation in entrepreneurship, using current examples of actions being taken by entrepreneurs and start-up firms.

Table of Contents

PART I: DECISION TO BECOME AN ENTREPRENEUR 

1. Introduction to Entrepreneurship 

 

PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS 

2. Recognizing Opportunities and Generating Ideas 

3. Feasibility Analysis 

4. Developing an Effective Business Model 

5. Industry and Competitor Analysis 

6. Writing a Business Plan 

 

PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 

7. Preparing the Proper Ethical and Legal Foundation 

8. Assessing a New Venture’s Financial Strength and Viability 

9. Building a New-Venture Team 

10. Getting Financing or Funding 

 

PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM 

11. Unique Marketing Issues 

12. The Importance of Intellectual Property 

13. Preparing for and Evaluating the Challenges of Growth 

14. Strategies for Firm Growth 

15. Franchising 

 

Glossary 

Name Index 

Company Index 

Subject Index