This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous "Total Design Management" making design a part of everyone's concern. It makes use of a "toolbox" approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
- Offers an integrated perspective on design and its management bringing the topic into the mainstream of an MBA programme.
- Chapters written by respected and experienced authors giving each topic a unique standpoint of functional expertise.
- Toolbox approach giving students access to information about tools which aid design management.
- Extensive use of case studies bringing the subject to life for the students.
- Essay questions at the end of each chapter helping students focus on core themes.
- Support by the Design Council with extra learning resources on the DC website http://www.designinbusiness.org
Table of Contents
I: DESIGN DEFINITIONS AND MANAGEMENT PROCESSES
1: Why design?
2: What is design?
3: Managing the process
II: INTEGRATED DESIGN MANAGEMENT
4: Strategy and Design
5: Marketing and design
6: Operations management and design
7: Organizational behaviour and design
8: Finance and design
9: Design and the law
III: IMPROVING THE DESIGN PROCESS
10: Performance measurement and benchmarking
11: Design Tools
IV: DESIGNS ON THE FUTURE
12: Creating design futures
- Design in Business
- is the first book to establish the strategic importance of design as an integrated process which incorporates a large number of perspectives within a business. It shows how those different viewpoints can contribute to the design process, discusses various ways to integrate design into business and explores future challenges to design management.
Students of business, design, innovation management as well as business and design professionals will all benefit from this innovative overview of the subject. Design in Business demonstrates that design is not just for "creatives" walled off from the rest of an organisation, but that is a process with a large number of participants, which can, and must, be managed effectively if it is to add maximum value.
Key topics related to design include:
- Operations Management
- Organisation Behaviour
The diverse team of authors are all experts in their own field and their work has been drawn together by John Bessant, Professor of Technology Management at University of Brighton, and Margaret Bruce, Professor of Design Management and Marketing at UMIST, with the support of the Design Council.
- Additional support material for readers who wish to implement key principles from this book is available on the Design Council website. Building on the Design Tools chapter, there is a design audit tool which can be used to develop a study of the design capability, process and planning within a business. You can access the website at or via the Pearson website at <A href=" www.pearsoneduc.com? http:>www.pearsoneduc.com