Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

Series
Pearson
Author
Thomas L. Wheelen / J. David Hunger / Alan N. Hoffman / Charles E. Bamford  
Publisher
Pearson
Cover
Softcover
Edition
15
Language
English
Total pages
432
Pub.-date
November 2017
ISBN13
9781292227290
ISBN
129222729X
Related Titles


Product detail

Product Price CHF Available  
9781292227290
Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition
78.60

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Description

For courses in Strategic Management and Business Policy.

 

Utilize a strategic management model to learn and apply key concepts  

Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on global strategy.

 

Pearson MyLabTM Management not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.


MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Features

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

 

About the book

 

Focus on globalization, innovation, and sustainability

·    NEW! A completely new chapter on global strategy has been added. While globalization is discussed in every chapter of the book (including a Global Issues section in each chapter), this stand-alone chapter addresses the key issues of entry, international coordination, stages of international development, international employment, and measurement of performance.

·    NEW! and UPDATED! Vignettes on sustainability, globalization, and innovation appear in every chapter of the text.

·    UPDATED! Every example, chapter opening, and story has been updated. This includes chapter-opening vignettes examining companies such as Tesla, Pizza Hut, Bombardier, Wal*Mart, Caterpillar, and United Airlines, among many others.

·    NEW! Resource-based analysis, and more specifically the VRIO framework (Chapter 5), has been added to the toolbox of students’ understanding of core competencies and competitive advantage, with a significant addition of material and a practical example.

·    Functional strategies are examined in light of outsourcing.

·    UPDATED! Extensive additions have been made to the text from both strategy research and practical experience.

 

Help students apply concepts to real-­life scenarios

·    A Strategic Management Model begins the first twelve chapters and provides a structure for both content and case analysis.

o Strategic Audit. A professional framework for case analysis, in terms of external and internal factors, takes students through the generation of strategic alternatives and implementation programs.

o Experiential Exercises focus on the material covered in each chapter, helping readers apply strategic concepts to an actual situation.

 

Pearson MyLabTM Management not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

·    UPDATED! Decision-Making Mini-Simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included. Fully re-written, decision-making mini-simulations are now available with an updated design and workflow.

·    Writing Space. Better writers make great learners--who perform better in their courses. Designed to help you develop and assess concept mastery and critical thinking, Writing Space offers a single place to create, track, and grade writing assignments, provide resources, and exchange meaningful, personalized feedback with students, quickly and easily. Thanks to assisted-graded and create-your-own assignments, you decide your level of involvement in evaluating students' work. And because of integration with Turnitin®, Writing Space can check students’ work for improper citation or plagiarism.

·    The Chapter Warm-up helps you hold your students accountable for learning key concepts in each chapter before coming to class. The assignment consists of basic questions related to topics in the text. Grading and item analysis in the assignment allow you to see what students know and don’t know.  

·    Reporting Dashboard. View, analyze, and report learning outcomes clearly and easily, and get the information you need to keep your students on track throughout the course with the new Reporting Dashboard. Available via the Pearson MyLab Management Gradebook and fully mobile-ready, the Reporting Dashboard presents student performance data at the class, section, and program levels in an accessible, visual manner.

·    Video Exercises explore a variety of business topics related to the theory students are learning in class. Quizzes assess students’ comprehension of the concepts covered in each video.

·    Quizzes and Tests. Pre-built quizzes and tests allow you to quiz students without having to grade the assignments yourself.

·    Learning Catalytics™ helps you generate class discussion, customize your lecture, and promote peer-to-peer learning with real-time analytics. As a student response tool, Learning Catalytics uses students’ smartphones, tablets, or laptops to engage them in more interactive tasks and thinking.

New to this Edition

About the book

 

Focus on globalization, innovation, and sustainability

·    A completely new chapter on global strategy has been added. While globalization is discussed in every chapter of the book (including a Global Issues section in each chapter), this stand-alone chapter addresses the key issues of entry, international coordination, stages of international development, international employment, and measurement of performance.

·    Vignettes on sustainability, globalization, and innovation appear in every chapter of the text.

·    Every example, chapter opening, and story has been updated. This includes chapter-opening vignettes examining companies such as Tesla, Pizza Hut, Bombardier, Wal*Mart, Caterpillar, and United Airlines, among many others.

·    Resource-based analysis, and more specifically the VRIO framework (Chapter 5), has been added to the toolbox of students’ understanding of core competencies and competitive advantage, with a significant addition of material and a practical example.

·    Extensive additions have been made to the text from both strategy research and practical experience.

 

Pearson MyLabTM Management not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

·    Decision-Making Mini-Simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included. Fully re-written, decision-making mini-simulations are now available with an updated design and workflow.

Table of Contents

PART 1: Introduction to Strategic Management and Business Policy 
1. Basic Concepts of Strategic Management 
2. Corporate Governance 
3. Social Responsibility and Ethics in Strategic Management 

PART 2: Scanning the Environment
4. Environmental Scanning and Industry Analysis
5. Organizational Analysis and Competitive Advantage

PART 3: Strategy Formulation
6. Strategy Formulation: Business Strategy
7. Strategy Formulation: Corporate Strategy
8. Strategy Formulation: Functional Strategy and Strategic Choice

PART 4: Strategy Implementation and Control
9. Strategy Implementation: Global Strategy
10. Strategy Implementation: Organizing and Structure
11. Strategy Implementation: Staffing and Directing
12. Evaluation and Control

PART 5: Introduction to Case Analysis
13. Suggestions for Case Analysis