Global Marketing Management: International Edition

Series
Pearson
Author
Warren J. Keegan  
Publisher
Pearson
Cover
Softcover
Edition
8
Language
English
Total pages
632
Pub.-date
June 2013
ISBN13
9780273768685
ISBN
0273768689
Related Titles


Product detail

Product Price CHF Available  
9780273768685
Global Marketing Management: International Edition
84.50 approx. 7-9 days

Free evaluation copy for lecturers


Description

For courses in International Marketing and Global Marketing.

This is the leading MBA text in international marketing—with comprehensive cases.

Features

  • Chapter on Global emarketing.
    • Students see impact of e-commerce on global marketing.

  • Cases—Kodak vs. Fuji, Education of an Expatriate, CEAC-China and Ascom Hasler, Inc.
    • Provides students with new cases and teaching notes that refresh and update course.

  • The experience and insight of a distinguished advisory board—Of executive and consulting experts.
    • Students learn what is happening in real practice.

  • Cases—Cover consumer, industrial, low tech and high tech, product and services marketing.
  • A unique appendix—Identifies the location of global income and population and stages of development, country and region for 2000 with projections to the years 2010 and 2020.
    • Students can incorporate the latest economic data in decision making.