|Global Marketing Management: International Edition||
Global Marketing Management: International Edition
|84.50||approx. 7-9 days|
For courses in International Marketing and Global Marketing.
This is the leading MBA text in international marketing—with comprehensive cases.
Students see impact of e-commerce on global marketing.
Provides students with new cases and teaching notes that refresh and update course.
Students learn what is happening in real practice.
Students can incorporate the latest economic data in decision making.