Description

For courses in Retail Buying, Retail Merchandising and Fashion Merchandising.

Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today’s market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book continues its tradition of effectively preparing students for their role as professional retail buyers.

Features

For courses in Retail Buying, Retail Merchandising and Fashion Merchandising.

Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today’s market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book continues its tradition of effectively preparing students for their role as professional retail buyers.

Hallmark Features:

Complete step-by-step approach–shows how buyers plan their purchases.

• Familiarizes students with the buying process.

Sixteen-page color insert–depicts the different stages of merchandise acquisition planning and the actual procurement of goods.

• Provides a strong visual, showing how buyers conduct their daily responsibilities.

Contemporary market considerations–are covered throughout, such as Multiculturalism: Assessing the Product Needs of America's Major Ethnicities ( Ch. 6), Consumer Analysis (Ch. 5), and Wholesale Purchasing on the Internet (Ch. 13).

• Discusses current issues impacting buyers today.

End-of-Chapter tools–include Language of the Trade, Summaries of Key Points, Review Questions, and Case Problems.

• Reinforce the practical approach of the text and identify key concepts for each chapter.

New to this Edition

Reorganized and updated, this text helps those with little knowledge of the retail industry to understand this ever-expanding field.

• A new opening chapter, “The Retail Playing Field,” introduces today's retail arena, showing how the industry has changed and how buyers’ roles have expanded.
• The wealth of purchasing that is accomplished globally is fully investigated, showing why domestic markets have lost their hold on the marketplace.
• Chapters two through five have been condensed into one chapter, “Buying Practices for the Different Retail Classifications,” since many of the tasks performed by professional purchasers have become similar in all types of retail operations.

Vividly shows the excitement of retailing, engaging students in the material.

• Updated with 90% new photographs, this edition vividly conveys the latest developments in today's retail arena.
• The color section has been expanded from eight to sixteen pages, offering a richer depiction of how buyers conduct their daily responsibilities.
• New Focus features have been added that concentrate on today’s retailing scene.

Table of Contents

 

SECTION ONE INTRODUCTION TO RETAIL BUYING

Chapter 1: The Retail Playing Field

Chapter 2: The Buyer’s Role

Chapter 3: Buying Practices for the Different Retail Classifications

Chapter 4: The Market Specialists and how They Service Retailers

 

SECTION TWO: PLANNING THE PURCHASE

Chapter 5: Consumer Analysis

Chapter 6: Multiculturalism: Assessing the Product Needs of America’s Major Ethnicities

Chapter 7: What to Buy

Chapter 8: How Much to Buy

Chapter 9: Merchandise Sourcing and Timing the Purchase

 

SECTION THREE: MAKING THE PURCHASE

Chapter 10: Purchasing in the Domestic Marketplace

Chapter 11: Foreign Market Purchasing

Chapter 12: The Importance of Business Etiquette When Purchasing in Global Markets

Chapter 13: Wholesale Purchasing on the Internet

Chapter 14: Negotiating the Purchase and Writing the Order

 

SECTION FOUR: ADDITIONAL BUYER RESPONSIBILITIES

Chapter 15: Merchandise Pricing

Chapter 16: The Development of Private-Label Programs

Chapter 17: Disseminating Product information to Retail personnel

Chapter 18: The Buyer’s Role in Planning Advertising, Special Events, and Visual Merchandising