|99.10||approx. 7-9 days|
For Marketing and Business Ethics courses in business or philosophy departments.
This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.
Reinforces good ethics rather than devoting too much attention to unethical business practices.
Generates class discussion to open the chapter and class.
Give students practical illustrations of points made in the text by outlining several options available for overcoming ethical obstacles.
Are you interested in exploring other areas in ethics?
Ethical Marketing is part of the Basic Ethics in Action series. See below for a complete listing of the wide-ranging anthologies and brief texts that focus on a particular theme or topic within one of four areas of applied ethics. A discount is offered when two or more titles in the series are packaged together. Click on any of the titles below for more information:
Basic EthicsBy Michael Boylan© 2000 | ISBN: 0136742920
Business Ethics titles
By Joseph DesJardins
© 2007 | ISBN: 013189174X
By Dale Jacquette
© 2007 | ISBN: 0131825399
Ethical Marketing By Patrick Murphy, Gene R. Laczniak, Norman E. Bowie, and Thomas A. Klein
Environmental Ethics titles
American Indian Environmental Ethics: An Ojibwa Case Study By J. Baird Callicott & Michael Nelson
Medical Ethics titles
New Perspectives in Healthcare Ethics: An Interdisciplinary and Crosscultural Approach By Rosemarie Tong
Social and Political Philosophy titles
Views of Marketing Ethics. Principles for Ethical Decision Making. The Importance of Ethical Theory. Two Pseudo “Ethical” Approaches. Comprehensive Ethical Theories. Religious Models of Marketing Ethics. Other Theoretical Developments in Marketing Ethics. Ideas for Ethical Marketing.
1. Ethical Reasoning and Marketing Decisions.
Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling. The volume concludes with a chapter on implementing ethical marketing through corporate policies and culture.
In Ethical Marketing, Murphy, Laczniak, Bowie, and Klein support the text with exhibits that add clarity to concepts discussed in each chapter. Questions for readers to ponder are incorporated into the text. Each chapter concludes with "Ideas .for Ethical Marketing" that presents action steps for marketing executives.