Workplace Communication: Process and Product

Series
Prentice Hall
Author
Steven M. Gerson / Sharon J. Gerson  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
352
Pub.-date
August 2006
ISBN13
9780132288088
ISBN
0132288087
Related Titles


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9780132288088
Workplace Communication: Process and Product
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Description

For courses in Technical Writing, Technical Communication, Professional Writing, Business Communication and Business Writing.

 

Workplace Communication: A Concise Guide to Process and Product emphasizes the writing process and gives readers a sound introduction to workplace communication. Unique in approach, the text is shorter than most, devoting coverage to all major topics of professional communication in an accessible and flexible style. Each chapter opens with real-life scenarios, offers before and after writing samples, includes writer's reflections and ends with application and learning exercises. Checklists for each communication channel and a grammar handbook round out the many learning features of this text.  An early chapter on electronic communication prepares students for today's business environment and goes beyond e-mail and Web sites to include in-depth coverage of Web logs (blogs), Instant Messaging, and on-line help.

Features

For courses in Technical Writing, Technical Communication, Professional Writing, Business Communication and Business Writing.

 

Workplace Communication: A Concise Guide to Process and Product emphasizes the writing process and gives readers a sound introduction to workplace communication. Unique in approach, the text is shorter than most, devoting coverage to all major topics of professional communication in an accessible and flexible style. Each chapter opens with real-life scenarios, offers before and after writing samples, includes writer's reflections and ends with application and learning exercises. Checklists for each communication channel and a grammar handbook round out the many learning features of this text.  An early chapter on electronic communication prepares students for today's business environment and goes beyond e-mail and Web sites to include in-depth coverage of Web logs (blogs), Instant Messaging, and on-line help.

 

Concise format-is flexible for students and instructors.

  • Works well with many different types of courses, including semesters, quarters and mini-courses.  

A process approach to writing-provides an effective framework for the text.

  • Emphasizes how to transform thoughts and ideas into meaningful communications.
  • Offers insights into the writing methods used by business professionals in various fields.  

Communication at Work sections-open each chapter. 

  • Provide students with a business context to help them better understand the importance of workplace communication.
  • Offer real-world scenarios that highlight common communications techniques, methods, and situations.   

Reflections from the writer sections-relate to the real-world scenario and are unique to this text.

  • Include insights into why writers make certain communication decisions regarding word usage, organization, layout and tone.
  • Emphasize the importance of self-assessment, decision making, and techniques for solving writing-related problems. 

The Writing Process at Work sections-build on the process approach of the text.

  • Focus on prewriting options, drafting techniques and rewriting skills.

Before and After writing examples-support the process approach of the text.

  • Show samples of various communications in draft and final form.
  • Illustrate how to rewrite effectively and why it is important to do so.  

Diverse end-of-chapter activities-include case studies, individual and team projects, problem-solving think pieces, and Web workshops.

  • Address multiple learning styles such as community-centered, assessment-centered, knowledge-centered, and learner-centered.
  • Encourage discovery through web research, critical thinking, and creative problem solving.  

Chapter 4, Electronic Communication-rounds out coverage in the text.

  • Provides an entire chapter devoted to modern communication channels.
  • Includes information on blogs, instant messaging, Web sites, online help, email etc.

Grammar Handbook: Grammar, Punctuation, and Numbers, Appendix A

 

  • Includes grammer rules and exercises applicable for the workplace.
  • Provides a reference tool for students

 

Table of Contents

1.      An Introduction to Workplace Communication

2.      Essential Techniques of Successful Workplace Communication

3.      Document Design

4.      Electronic Communication

5.      Traditional Correspondence-Memos and Letters

6.      Proposals and Long Reports

7.      Short Reports

8.      Technical Applications

9.      Job Search

10.    Oral Communication

 

APPENDIX A: GRAMMAR HANDBOOK

APPENDIX B: DOCUMENTATION

 


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