This new third edition continues to highlight the strong link between the theory and analysis of industrial economics using engaging case studies. It has extended its journey through the historical development of industrial organization to the present day with new case studies on industries relevant to the 21st Century. For example, IT and telecommunications (Microsoft, eBay, 3G mobile phones technology, LCD TV screens, internet broadband), open source; banking and financial services (commercial banking, the credit union movement); and sport and leisure (Hollywood movies, English Premier League football).
Student - Companion website featuring an online glossary of key terms and links to relevant websites
Instructor - PowerPoints and solutions manual
Part I: Theoretical Foundations
1 Industrial organization: an introduction
2 Production, Costs and Demand
3 Perfect Competition, Monopolistic Competition and Monopoly
4 Managerial Theories of the Firm
5 Transaction costs, agency and resource-based theories of the firm
Part II: Structural Analysis of Industry
6 Oligopoly: non-collusive models
7 Oligopoly: collusive models
8 Concentration: measurement and trends
9 Determinants of seller concentration
10 Barriers to entry
11 Market structure, firm strategy and performance
Part III: Analysis of Firm Strategy
14 Product differentiation
16 Research and development
17 Mergers and strategic alliances
18 Vertical integration
19 Vertical restraints
Part IV: Analysis of Public Policy
21 Competition policy
Appendices: Analytical Tools
Appendix 1 Mathematical methods
Appendix 2 Econometric methods
Rooted firmly in the real world, Industrial Organisation: Competition, Strategy, Policy provides a comprehensive and coherent overview of the subject.
Its trademark case-based and example-driven approach continues with verve in this new third edition. Case studies from banking, media, movies, consumer electronics, pharmaceuticals, professional sports, and information and communication technologies reinforce the texts strong analysis of the economics of business and industry from a European perspective.
New to this edition:
· Re-organization of Part I of the book to include new chapters on managerial and behavioural theories of the firm, and transaction costs, agency and resource-based theories of the firm.
· New chapter on mergers and strategic alliances.
· Extended coverage of vertical integration and vertical restraints in two chapters.
· Revised and updated coverage of many theoretical and empirical topics, including new sections on price dispersion and competition policy.
· Further additions and updates to an already extensive and popular bibliography.
· New case studies, many of which focus on current issues and controversies:
o Price discrimination by cinemas
o Online auctions
o Vertical restraints in pay-TV
o Predatory pricing of internet services
o Bid rigging in the construction industry
o Ticket prices for Premiership football
o Fees for audit services
o Innovation in consumer electronics
o Cross-border bank mergers in Europe
o Regulating the utilities
Visit www.pearsoned.co.uk/lipczynski to find valuable online resources for both students and lecturers, including an online glossary of key terms, links to relevant websites, additional practice questions, an intrsuctors manual and full set of power point slides.
Dr John Lipczynski is an Academic Leader at the London Metropolitan Business School, specializing in microeconomics and industrial economics.
Professor John O.S. Wilson is in the School of Management at the University of St Andrews, specializing in industrial organization and banking.
Professor John Goddard is in Bangor Business School at Bangor University, specializing in financial economics, industrial economics and the economics of professional sports.
My students have been happy with this text an admirable book David Paton, Nottingham University
An excellent reference and starting point for further reading Simon Vicary University of Newcastle
The key strengths of the book are that it is well written and takes a business approach discussing different theories presented in the context of the business world, without using a formalistic mathematical approach. This business approach appeals greatly to our business students Erik Madsen Denmark SB University Denmark
Dr John Lipczynski is a Principle lecturer in the Department of Business and Service Sector Management in London Metropolitan University Specialising in Microeconomics and industrial economics
Professor John Wilson is in the school of management at the University of St. Andrews, speculating in industrial organization and banking
Professor John Goddard is in the School of Business and Regional Development at the University of Wales, Bangor, specializing in financial economics, industrial economics and the economics of professional sports