Enterprise and Small Business

Series
Financial Times
Author
Sara Carter / Dylan Jones-Evans  
Publisher
Pearson
Cover
Softcover
Edition
3
Language
English
Total pages
568
Pub.-date
May 2012
ISBN13
9780273726104
ISBN
0273726102
Related Titles


Product detail

Product Price CHF Available  
9780273726104
Enterprise and Small Business
91.80 approx. 7-9 days

Description

Do you want to be at the cutting edge of this dynamic and exciting subject?  This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'.

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this 3rd Edition – while building on the foundations of the first and second – has been extensively revised and updated.

 

Features

·               Twenty-three chapters covering the most essential and contemporary topics taught on small business and enterprise courses

·               Contributions from leading international academics, each a subject specialist in the field

·               Strong theoretical and research pedigree ensures high degree of academic credibility

·               Encourages critical thinking through challenging discussion questions

·               Presents students with a guide to further study in entrepreneurship and includes links to relevant websites.

New to this Edition

Fully updated throughout

Table of Contents

  • 1. Introduction 
  • Part 1: ENTREPRENEURSHIP
  • 2. The Evolution of Entrepreneurship Theory
  • 3. Entrepreneurship and Economic Development
  • 4. Government and Small Business
  • 5. The Real World of the Entrepreneur
  • Part 2: THE ENTREPRENEURIAL PROCESS
  • 6. The Entrepreneurial Process
  • 7. Entrepreneurial Opportunities
  • 8. Effectuation and Entrepreneurship
  • 9. The Psychology of the Entrepreneur
  • 10. Entrepreneurial Failure
  • Part 3: TYPES OF ENTREPRENEURSHIP
  • 11. Ethnicity and Entrepreneurship
  • 12. Gender and Entrepreneurship
  • 13. Family Business
  • 14. Habitual Entrepreneurs
  • 15. Technology Entrepreneurship
  • 16. Social Entrepreneurship
  • 17. Community Entrepreneurship
  • Part 4: ENTREPRENEURIAL MANAGEMENT
  • 18. Entrepreneurial Marketing
  • 19. Entrepreneurial Networks and the Small Business
  • 20. Finance and the Small Business
  • 21. Strategy and the Small Firm
  • 22. Growth and Development in the Small Firm
  • 23. Internationalization and Entrepreneurial Businesses

Back Cover

Do you want to be at the cutting edge of this dynamic and exciting subject?  This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs.

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition – while building on the foundations of the first and second – has been extensively revised and updated.

Key features:

·               Twenty-three chapters covering the most essential and contemporary topics taught on small business and enterprise courses

·               Contributions from leading international academics, each a subject specialist in the field

·               Strong theoretical and research pedigree ensures high degree of academic credibility

·               Encourages critical thinking through challenging discussion questions

·               Presents students with a guide to further study in entrepreneurship, and includes links to relevant websites

Enterprise and Small Business is ideal for students taking courses in entrepreneurship and small business management at undergraduate and postgraduate level.

Sara Carter is Professor of Entrepreneurship at the Hunter Centre for Entrepreneurship and Associate Dean at Strathclyde Business School, UK, and Visiting Professor at the Nordland Research Institute, Norway.

Dylan Jones-Evans is Professor and Director of Enterprise and Innovation at the University of Wales.

 

Author

Sara Carter is Professor of Entrepreneurship at the Hunter Centre for Entrepreneurship and Associate Dean at Strathclyde Business School UK and Visiting Professor at Nordland Research Institute, Norway.

Dylan Jones-Evans is Professor and Director of Enterprise and Innovation at the University of Wales.


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