|The Business of Events Management||
The Business of Events Management
|54.00||approx. 7-9 days|
Events Management 1e
John Beech, Sebastian Kaiser and Robert Kaspar
The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples.
This book will enable you to:
Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.
Section A The Context of Events Management
1 Introduction to Events Management
2 The Dimensions of Events Management
3 Theories and Models in Events Management
4 The Business of Sports and Cultural Events
5 The Business of Conferences and Corporate Events
Section B The Role of Business Functions in Events Management
6 Human Resource Management and The Role of Volunteers
7 Marketing and Destination Branding
8 Finance in Events Management
9 Event Planning and Strategy
10 Sustainable Events Management
11 Events, the Law and Risk Management
12 Event Operations and Project Management
13 Using IT and the Internet for Events
Section C - Management Issues in Events Management
14 The Event Life Cycle and Event Stakeholders
15 The Role of Sports, Cultural and Business Venues
16 Event Tourism
17 Impact Evaluation of Events
18 Events Management and the Hospitality Industry
19 Creating and Designing Events
20 Events in Public Spaces
21 Events as a Sponsorship Investment
Section D The Future of Events Management
22 Trends in Events Management
The Business of Events Management provides an engaging and accessible introduction to the practice of managing a sport, cultural, business or society event. Written by a team of international experts, the book incorporates the most up-to- date thinking in events management and highlights key theories, concepts and models by using a wide range of case studies and examples.
This book will provide you with the skills to:
· understand all aspects of events management within the context of the event life-cycle
· manage the financial, marketing and operational aspects and demands of events management
· differentiate the impact of events on both built and natural environments
· create and produce a range of events, from place to mobile
· reflect on the key issues involved in planning and designing a suitable event venue.
Each chapter features a real case study to illustrate central concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may encounter in managing events. Case studies include the Olympic Winter Games, European Capitals of Culture and many more.
John Beech is an Honorary Research Fellow of Coventry University, where he was previously the Head of Sport and Tourism Applied Research. He lectures regularly on Sports and Events Management in a variety of universities, including those in Austria, Croatia, Finland, Germany, Spain and Russia. He is an International Professor at the Russian International University in Sochi.
Sebastian Kaiser is the Dean of the MA Sport Management program at SRH University Heidelberg (Germany). He is Section Editor (Social Sciences) of the German Journal of Sports Science and author/co—author of a range of books, book chapters and journal articles on sport management. He lectures regularly at various international universities including those in Belgium, the Czech Republic, England, Germany, Italy and Turkey and he is an International Professor at the Russian International Olympic University in Sochi.
Robert Kaspar is the Director of Studies for Sports, Culture and Event Management at FH Kufstein Tirol – University of Applied Sciences in Austria. He has served in a number of mega event organisations, ranging from Expos to World Championships and ultimately as managing director for the Salzburg 2010 Olympic Winter Games bid. He has published widely in the field of mega events in sports and culture and has been a guest lecturer in universities in Croatia, France, Finland, Morocco and Russia.