Description

The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. 

This book will enable you to:

• Manage the financial aspects of events management
• Understand the impact of events on built and natural environments
• Explain the role of volunteers in an event and understand the challenges that managing them involves
• Understand the key issues in planning and designing a venue

Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.

Table of Contents

• Section A – The Context of Events Management
• 1          Introduction to Events Management
• 2          The Dimensions of Events Management 
• 3          Theories and Models in Events Management             
• 4          The Business of Sports and Cultural Events              
• 5          The Business of Conferences and Corporate Events  
• Section B – The Role of Business Functions in Events Management
• 6          Human Resource Management and The Role of Volunteers  
• 7          Marketing and Destination Branding                          
• 8          Finance in Events Management                                 
• 9          Event Planning and Strategy                                      
• 10        Sustainable Events Management                                
• 11        Events, the Law and Risk Management                     
• 12        Event Operations and Project Management              
• 13        Using IT and the Internet for Events                         
• Section C - Management Issues in Events Management
• 14        The Event Life Cycle and Event Stakeholders          
• 15        The Role of Sports, Cultural and Business Venues    
• 16         Event Tourism                                                          
• 17        Impact Evaluation of Events                                     
• 18  &

Back Cover

The Business of Events Management provides an engaging and accessible introduction to the practice of managing a sport, cultural, business or society event. Written by a team of international experts, the book incorporates the most up-to- date thinking in events management and highlights key theories, concepts and models by using a wide range of case studies and examples.

This book will provide you with the skills to:

·    understand all aspects of events management within the context of the event life-cycle

·    manage the financial, marketing and operational aspects and demands of events management

·    differentiate the impact of events on both built and natural environments

·    create and produce a range of events, from place to mobile

·    reflect on the key issues involved in planning and designing a suitable event venue.

Each chapter features a real case study to illustrate central concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may encounter in managing events. Case studies include the Olympic Winter Games, European Capitals of Culture and many more.

The authors

John Beech is an Honorary Research Fellow of Coventry University, where he was previously the Head of Sport and Tourism Applied Research. He lectures regularly on Sports and Events Management in a variety of universities, including those in Austria, Croatia, Finland, Germany, Spain and Russia. He is an International Professor at the Russian International University in Sochi.

Sebastian Kaiser is the Dean of the MA Sport Management program at SRH University Heidelberg (Germany). He is Section Editor (Social Sciences) of the German Journal of Sports Science and author/co—author of a range of books, book chapters and journal articles on sport management. He lectures regularly at various international universities including those in Belgium, the Czech Republic, England, Germany, Italy and Turkey and he is an International Professor at the Russian International Olympic University in Sochi.

Robert Kaspar is the Director of Studies for Sports, Culture and Event Management at FH Kufstein Tirol – University of Applied Sciences in Austria. He has served in a number of mega event organisations, ranging from Expos to World Championships and ultimately as managing director for the Salzburg 2010 Olympic Winter Games bid. He has published widely in the field of mega events in sports and culture and has been a guest lecturer in universities in Croatia, France, Finland, Morocco and Russia.