Description

This engaging introduction shows how quantitative techniques can be used to analyse the internal and external environments in which businesses and organisations operate, with a contemporary focus on business start-up, enterprise and entrepreneurial skills.

Each chapter:

• Applies a range of quantitative techniques to business decisions at all stages of the product life cycle
• Focuses upon a particular business sector or sectors, including IT, retail sales, financial services, tourism, biotechnology, pharmaceuticals, leisure, entertainment and other sectors of a modern economy
• Explores numerous real world applications, providing many opportunities for student interaction with the topic

Quantitative Methods for Business and Management is perfect for any business and management undergraduate taking a first course in quantitative methods or its equivalent. It will also be ideal for those seeking to develop quantitative skills in a range of taught master’s degrees.

Table of Contents

• Chapter 1 Collecting and presenting data
• Chapter 2 Making sense of data: Central location and dispersion
• Chapter 3 Financial decision making: Project appraisal
• Chapter 4 Regression, correlation and time series
• Chapter 5 Probability and probability distributions
• Chapter 6 Sampling and tests of hypotheses
• Chapter 7 Business modelling: Linear relationships
• Chapter 8 Business modelling: Non-linear relationships
• Chapter 9 Project management
• Appendix 1 Review of basic mathematics
• Appendix 2 Probabilities for the normal distribution
• Appendix 3 Cumulative binomial probabilities
• Appendix 4 Cumulative Poisson probabilities
• Appendix 5 Student t critical values
• Appendix 6 x2 critical values
• Appendix 7 Table of random numbers
• Index