Social Research Methods: Qualitative and Quantitative Approaches

Series
Pearson
Author
W. Lawrence Neuman  
Publisher
Pearson
Cover
Softcover
Edition
7
Language
English
Total pages
608
Pub.-date
July 2013
ISBN13
9781292020235
ISBN
1292020237
Related Titles


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9781292020235
Social Research Methods: Qualitative and Quantitative Approaches
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Description

Social Research Methods: Qualitative and Quantitative Methods 7e is a highly regarded text that presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research with an emphasis on the benefits of combining various approaches.

 

 

New this edition: MyResearchKit--Social Research Methods 7E can be packaged with this text at no additional cost (ISBN: 0205751342) or purchased separately.

MyResearchKit includes:


  • Multiple-choice practice test questions
  • Flashcards of key terms
  • Short research exercises (previously in the workbook)
  • Social Explorer: census data from 1790 - present
  • A “Social Research in the News” blog
  • Writing tutorial: covers documenting sources, avoiding plagiarism, and various kinds of writing assignments (literature reviews, abstracts, research proposals, etc.)
  • MySearchLab:  a search engine for retrieving scholarly research articles from hundreds of academic journals
  • Features

    • Presents a more balanced coverage of qualitative and quantitative methods than any other book on the market, and illustrates how the greatest benefit often comes from combining various approaches.
    • Discusses the social and historical context of research, and teaches students to recognize ethnocentric perspectives and the assumptions, values, and beliefs of their own society.
    • In chapter 1, there are separate descriptions and examples of the steps in the research process for quantitative and qualitative approaches, to underscore some of the fundamental differences.
    • Chapter 3, “Theory and Research,”  helps students with no prior coursework in social theory understand the importance of theory and its connection to research.
    • Contains many explanatory diagrams and interesting examples drawn from scholarly literature.
    • Incorporates feminist and postmodernist theories in the “Meaning of Methodologies” chapter (Ch. 4).
    • Covers "Writing a literature review" and "Ethics" early in Chapter 5.
    • Concludes with a chapter on writing a research report.
    • Appendix on Evaluation Research help students see how to apply research in practical settings.
    • The Chapter on Survey Research (Ch. 10) covers the latest technology, including computer-assisted interviewing and Web surveys.
    • The politics of research are discussed in the context of writing a literature report (Ch. 16).
    • Key terms are called out and defined in boxes at the bottom of the pages where they appear, for easier study and review.

    New to this Edition

    • Updated discussion of social research’s diverse epistemological underpinnings with debates from recent works incorporated
    • Updated discussion of survey research, including Total Survey Error Approach, and survey interviewing, including cognitive interviewing.
    • Expanded discussion of experimental research and centrality of theory in experimental studies
    • Several chapters now begin with a study that is referred to throughout the chapter as an illustration
    • Organization of in-text boxes into major types and improved graphic diagrams
    • More emphasis on study reporting-presentation and researcher roles as a part of the overall process of doing social research.
    • About 2/3 of example studies have been replaced with more recent research.
    • MyResearchKit--Social Research Methods 7E can be packaged with MyResearchKit, at no additional cost. MyResearchKit includes:
      • Multiple choice practice test questions
      • Flashcards of key terms
      • Short research exercises (previously in the workbook)
      • SPSS data sets - included in MyResearchKit - are used in some of the research exercises
      • Social Explorer - census data from 1790 - present
      • A “Social Research in the News” blog
      • Writing tutorial -  covers documenting sources, avoiding plagiarism, and various kinds of writing assignments (literature reviews, abstracts, research proposals, etc.)
      • MySearchLab- a search engine for retrieving scholarly research articles from hundreds of academic journals

    Table of Contents

    IN THIS SECTION:

    1.) BRIEF

    2.) COMPREHENSIVE

     


     

    BRIEF TABLE OF CONTENTS


     

    Part I Foundations

    Chapter 1 Why Do Research?

    Chapter 2 What Are the Major Types of Social Research?

    Chapter 3 Theory and Research
    Chapter 4 The Meanings of Methodology
    Chapter 5 How to Review the Literature and Conduct Ethical Studies

     

    Part II Planning and Preparation

    Chapter 6 Strategies of Research Design

    Chapter 7 Qualitative and Quantitative Measurement
    Chapter 8 Qualitative and Quantitative Sampling

     

    Part III Quantitative Data Collection and Analysis

    Chapter 9 Experimental Research

    Chapter 10 Survey Research

    Chapter 11 Nonreactive Research and Secondary Analysis

    Chapter 12 Analysis of Quantitative Data

     

    Part IV Qualitative Data Collection and Analysis

    Chapter 13 Field Research and Focus Group Research
    Chapter 14 Analysis of Qualitative Data

     

    Part V Communicating with Others
    Chapter 15 Writing the Research Report and the Politics of Social Research

     

    COMPREHENSIVE TABLE OF CONTENTS

     

    Part I  Foundations

     

    Chapter 1 Why Do Research?

    Alternatives to Social Science Research

    What Research Involves: A Scientific Approach

    Varieties of Social Research

    Steps in the Research Process

    Why Learn How to Conduct Social Research

     

    Chapter 2 What Are the Major Types of Social Research?

    Use and Audience of Research

    Purpose of Research

    Within or Across Case

    Single or Multiple Points in Time

    Data Collection Techniques

     

    Chapter 3 Theory and Research

    What Is Theory?

    Social Theory versus Ideology

    The Parts of Theory

     

    Chapter 4 The Meanings of Methodology

    Philosophical Foundations

    The Three Approaches

    Positivist Social Science

    Interpretative Social Science

    Critical Social Science

    Feminist and Postmodern Research

     

    Chapter 5 How to Review the Literature and Conduct Ethical Studies

    The Literature Review

    Ethics in Social Research

     

    Part II  Planning and Preparation

     

    Chapter 6 Strategies of Research Design

    Triangulation

    Qualitative and Quantitative Orientations Toward Research

    Qualitative Design Issues

    Quantitative Design Issues

     

    Chapter 7 Qualitative and Quantitative Measurement

    The Need for Measurement

    Quanitative and Qualtitative Measurement

    The Measurement Process

    Reliability and Validity

    A Guide to Quantitative Measurement

    Scales and Indexes

     

    Chapter 8 Qualitative and Quantitative Sampling

    Reasons for Sampling

    Sampling Strategies


    Part III Quantitative Data Collection and Analysis

     

    Chapter 9 Experimental Research

    Appropriate Technique

    A Short History of the Experiment

    Random Assignment

    Experimental Design Logic

    Internal and External Validity

    Practical Considerations

    Results of Experimental Research: Making Comparisons

    A Word on Ethics

     

    Chapter 10 Survey Research

    A History of Survey Research

    The Logic of Survey Research

    Construction of the Questionnaire

    Types of Surveys: Advantages and Disadvantages

    Survey Interviewing

    The Ethical Survey

     

    Chapter 11 Nonreactive Research and Secondary Analysis

    Nonreactive Measurement

    Content Analysis

    Existing Statistics/Documents and Secondary Analysis

    Secondary Analysis of Survey Data

    Issues of Inference and Theory Testing

    Ethical Concerns

     

    Chapter 12 Analysis of Quantitative Data

    Dealing with Data

    Results with One Variable

    Results with Two Variables

    More than Two Variables

    Inferential Statistics

     

    Part IV  Qualitative Data Collection and Analysis

     

    Chapter 13 Field Research and Focus Group Research

    Understanding Field Research

    The Field Research Interview

    Data Quality

    Ethical Dilemmas of Field Research

    Focus Group Research

     

    Chapter 14 Analysis of Qualitative Data

    Comparison of Methods of Data Analysis

    Coding and Concept Formation

    Analytic Strategies for Qualitative Data

    Other Techniques


    Part V  Communicating with Others

     

    Chapter 15 Writing the Research Report and the Politics of Social Research

    The Research Report

    The Politics of Social Research

    Objectivity and Value Freedom

     

    Bibliography

    Name Index

    Subject Index