Intercultural Business Communication: Pearson New International Edition

Series
Pearson
Author
Lillian Chaney / Jeanette Martin  
Publisher
Pearson
Cover
Softcover
Edition
6
Language
English
Total pages
298
Pub.-date
November 2013
ISBN13
9781292039664
ISBN
1292039663
Related Titles


Product detail

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9781292039664
Intercultural Business Communication: Pearson New International Edition
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Description

For courses in Intercultural Business Communication.
 
Prepare future managers to face the differences in business communication across cultures.

With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make students aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general “dos” and “don’ts” in international business.

Features

Discover the skills necessary for effective intercultural communication—Broader range of topics and skills covered in the fifth edition. Some key topics covered in this text include:
• Culture
• Essential intercultural verbal and nonverbal communication
• Culture shock
• How to conduct negotiations across countries
• How to write business letters in different societies
• General “dos” and don’ts” in international business

See how key topics work in the real world—Eight new cases have been added to select chapters. The increase in topic-specific cases in this text gives each chapter five cases for class discussion. Overall, these cases help professors spark an interactive and involved classroom.

Examine life in other cultures—Updated and expanded country-specific information in all chapters. This text also includes increased emphasis on the countries that the United States conducts the majority of its international trade with.

Delve into the dynamics of international diversity and gender. This text addresses the issues of gender differences and how these impact communication styles and patterns. And with the increasing multiethnic composition in the North American labor force, this text also addresses the issues associated with managing and valuing diversity within a domestic context.

Review and study key concepts with ease—Each chapter contains objectives, terms, questions, and cases.
Also provided are exercises to be used for self-evaluation of material covered and illustrations to depict various aspects of the content.

NEW! Stay up-to-date—Information from ten newly published books and journal articles
is included in this text.

New to this Edition

  • Updating of all information presented in the fifth edition to reflect changes that have taken place in the various countries identified. More recent editions of books cited in the fifth edition are used, as well as recent journal articles.
  • Expansion of country-specific information in all chapters so that students have a broader knowledge of life in specific cultures. Emphasis is on the top 10 countries with which the United States conducts the majority of its international trade. Since the fifth edition, Brazil and Singapore replaced France and Taiwan in the top 10 countries.
  • Addition of sidebars and activities to selected chapters.
  • Addition of section on objects, signs, and symbols to chapter 6.
  • Expanded coverage of ethics in chapter 3 and of gender/women’s issues in chapters 8 and 11.
  • Addition of test questions to Instructor’s Manual, as well as a suggested course syllabus for offering a course in International Business Communication during a summer session.

Table of Contents

1. The Nature of Intercultural Communication

2. Universal Systems

3. Contrasting Cultural Values

4. Cultural Shock

5. Language

6. Oral and Nonverbal Communication Patterns

7. Written Communication Patterns

8. Global Etiquette

9. Business and Social Customs

10. Intercultural Negotiation Process

11. Intercultural Negotiation Components

12. Laws Affecting International Business and Travel

Appendix A: Glossary

Appendix B: Answers to Exercises