For undergraduate and graduate courses in entrepreneurship
This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.
Teaching and Learning Experience
This text will provide a better teaching and learning experience–for you and your students. Here’s how:
- Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.
- Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.
- Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.
Focus on the “Front End” of the Entrepreneurial Process
- Although the primary purpose of this book is to describe how to write a business plan, the entire “front end” of the entrepreneurial process is discussed and defined. The most effective business plan are part of a comprehensive process that include:
- Identifying a business idea
- Screening the idea to determine preliminary feasibility
- Conducting a feasibility analysis
- Writing the plan
- Feasibility Analysis Worksheets: Two worksheets are included to help students work through the feasibility analysis process. The worksheets include:
- First Screen — Helps determine the preliminary feasibility of a business idea.
- Feasibility Analysis — Contains a full analysis, which is much more comprehensive.
Give Students a Solid Point of Reference
- Sample Business Plan: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. Every aspect of the plan is described and discussed to give students a solid point of reference as they build their own business plans.
Present Special Insights on Presenting and Writing a Business Plan
- Presenting a Business Plan: The final chapter in the book provides tips and suggestions for presenting a business plan with confidence and pose. Based on a 20 to 30 minute hypothetical presentation
- Business Plan Insight Boxed Feature: Each of the first ten chapters include a boxed feature that provides special insights on writing a business plan or launching a new venture.
New to this Edition
- Fresh material explains the business startup process, from the original inception of an idea to a fully fleshed-out business plan.
- NEW and updated Business Plan Insight boxed features are included.
- A revised and updated business plan for Prime Adult Fitness – the fictitious fitness center for clients aged 50+ – is completed step by step throughout the course of the book.
- NEW and updated Application Questions end each chapter.
- NEW and updated examples are embedded in each chapter, illustrating the issues facing business plan writers.
- An updated Internet Resource Table (Appendix 2.2) gives students access to online resources that will assist them in completing a First Screen Analysis and a complete business plan.
Table of Contents
- PART I. STARTING THE PROCESS
- Chapter 1. Why Plan?
- PART II. WHAT TO DO BEFORE THE BUSINESS PLAN IS WRITTEN
- Chapter 2. Developing and Screening Business Ideas
- Chapter 3. Feasibiity Analysis
- PART III. PREPARING A BUSINESS PLAN
- Chapter 4. Introductory Material, Executive Summary, and Description of the Business
- Chapter 5. Industry Analysis
- Chapter 6. Market Analysis
- Chapter 7. Marketing Plan
- Chapter 8. Management Team and Company Structure
- Chapter 9. Operations Plan and Product (or Service) Design and Development Plan
- Chapter 10. Financial Projections
- PART IV. PRESENTING THE BUSINESS PLAN
- Chapter 11. Presenting the Plan with Confidence
- Name Index
- Subject Index