Essentials of Entrepreneurship and Small Business Management, Global Edition

Series
Pearson
Author
Norman M Scarborough / Jeffrey R. Cornwall  
Publisher
Pearson
Cover
Softcover
Edition
8
Language
English
Total pages
720
Pub.-date
May 2015
ISBN13
9781292094861
ISBN
1292094869
Related Titles



Description

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture

Management.

 

The Foundation to Building a Successful Small Business

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success.

 

Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world’s economy.

 

Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition.

Features

Essentials of Entrepreneurship and Small Business Management features:

 

Concepts Drawn from Modern Business

  • NEW! Jeff Cornwall has joined the team as coauthor. Jeff, who holds the Jack C. Massey Chair of Entrepreneurship and is Professor of Entrepreneurship at Belmont University, is an experienced and successful entrepreneur, a dedicated teacher, a respected author, and an acknowledged expert in the field of entrepreneurship.
  • REVISED! See concepts in action with Real-World Examples. Updated with almost entirely new Real-World Examples, this edition allows students to see how entrepreneurs are putting the text’s material into action. These examples help students remember key concepts in the course, and are easily identifiable by their icon.
  • Follow a successful business plan. Many courses in entrepreneurship and small business management require students to propose and write business plans. And since students often find it helpful to have a model to refer to as they build their plans, Think Archimedes—an innovative student development business—is included in this text and on the companion website as a helpful example for students to follow.
  • REVISED! Stay current with the latest entrepreneurial data. Every chapter in this text reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.

 

Practical Tactics for Budding Entrepreneurs

  • REVISED! Give students a foundation for concepts with “The Hands on…How To?” features. This feature selects a concept from each chapter and explains how to put it into practice, using individualized companies as examples, including topics such as:
    • Be a Successful Innovator
    • Launch a Lean Start-Up
    • Select the Ideal Franchise – for You
    • Increase Your Web Site’s Conversion Rate
    • Get a Bank to Say ‘Yes’ to Your Loan Application
    • And many more!
  • NEW! Coverage of important contemporary business topics such as using social media, including Facebook, Twitter, and YouTube, as guerrilla marketing tools, attracting capital using crowdfunding, using “pop-up” stores to test potential permanent locations, identifying the factors that drive employee engagement, using colors, sound, scents, and lighting as “symbolics” to send important subconscious signals to customers, and others.

 

Critical Thinking from Multiple Perspectives

  • REVISED! Play the role of consultant and advise the entrepreneur. The updated, popular “You Be The Consultant” feature appears twice in every chapter and details a decision that an entrepreneur faces, asking students to play the role of consultant and advise the entrepreneur on the best course of action. This feature includes fascinating stories that tell how entrepreneurs came up with their business ideas, and includes questions that focus student attention on key issues and help them to hone their analytical and critical thinking skills.
  • REVISED! Think critically about a variety of topics with eight new and ten total brief cases. Covering several topics about small companies, these cases challenge students to think critically about the concepts covered in the text. From developing a business strategy and building a brand to protecting intellectual property and financing a business, these cases are ideal for either individual or group assignments.
  • REVISED! Present the opportunity to wrestle with several new ethical dilemmas. Ethics issues impact all types of businesses, including entrepreneurial ventures. In a chapter new to the Eighth Edition, “Ethics and Entrepreneurship: Doing the Right Thing,” the authors provide a framework for making ethical decisions in business. Encouraging students to think about and discuss these issues now prepares them to make the right business decisions later.

New to this Edition

Concepts Drawn from Modern Business

  • NEW! Jeff Cornwall has joined the team as coauthor. Jeff, who holds the Jack C. Massey Chair of Entrepreneurship and is Professor of Entrepreneurship at Belmont University, is an experienced and successful entrepreneur, a dedicated teacher, a respected author, and an acknowledged expert in the field of entrepreneurship.
  • NEW! Coverage of important contemporary business topics such as using social media, including Facebook, Twitter, and YouTube, as guerrilla marketing tools, attracting capital using crowdfunding, using “pop-up” stores to test potential permanent locations, identifying the factors that drive employee engagement, using colors, sound, scents, and lighting as “symbolics” to send important subconscious signals to customers, and others.

Table of Contents

Contents for Essentials of Entrepreneurship and Small Business Management, 8e

 

Section I:  The Challenge of Entrepreneurship

 

Chapter 1      The Foundations of Entrepreneurship

Chapter 2      Ethics and Social Responsibility: Doing the Right Thing

Chapter 3      Inside the Entrepreneurial Mind: From Ideas to Reality

 

Section II:  The Entrepreneurial Journey Begins

 

Chapter 4      Conducting a Feasibility Analysis and Designing a Business Model

Chapter 5      Crafting a Business Plan and Building a Solid Strategic Plan

Chapter 6      Forms of Business Ownership and Buying an Existing Business

Chapter 7      Franchising and the Entrepreneur

 

Section III:  Launching the Business

 

Chapter 8      Building a Powerful Bootstrap Marketing Plan

Chapter 9      E-commerce and the Entrepreneur

Chapter 10      Pricing and Credit Strategies

Chapter 11      Creating a Successful Financial Plan

Chapter 12      Managing Cash Flow

 

Section IV:  Putting the Business Plan to Work: Sources of Funds

 

Chapter 13      Sources of Financing: Equity and Debt

Chapter 14      Choosing the Right Location and Layout

Chapter 15      Global Aspects of Entrepreneurship

Chapter 16      Building a New Venture Team and Planning the Next Generation