Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, Global Edition

Series
Pearson
Author
Courtland L. Bovee / John V. Thill  
Publisher
Pearson
Cover
Softcover
Edition
8
Language
English
Total pages
544
Pub.-date
January 2020
ISBN13
9781292330099
ISBN
1292330090
Related Titles


Product detail

Product Price CHF Available  
9781292330099
Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, Global Edition
78.60 approx. 01.2020

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Description

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

 

Help your students launch their careers with modern communication skills

For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business. 

 

MyLab Business Communication is not included. Students, if MyLab Business Communication is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Business Communication should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

 

Reach every student by pairing this text with MyLab Business Communication

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Features

Comprehensive material helps students develop employable skills and stay up-to-date on the latest industry trends 

·    New - The Future of Communication takes a look at innovative technologies that are reshaping business communication, including real-time translation, haptic communication, virtual and augmented reality, gestural computing, and automated emotion recognition.

·    New - Each chapter opens with insights from a successful professional, emphasizing concepts and valuable skills that students will explore.

·    Updated - Revised annotations in model document before/after pairs make it easier for students to see the specific changes made to transform ineffective messages into effective ones.

 

Optimized organization helps engage students 

·    New - With a heavy emphasis on business English improvement, the text provides students with a full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media.

·    New - Nearly 70 new or substantially revised figures with 66 annotated model documents, 27 examples of mobile communication in business communication, and 25 examples of social media have been added.

·    New - More than 80 questions and student activities are new; one-third of the communication cases are new.


Invaluable instructor resources

·    A modular organization empowers instructors to adapt the text to their own learning objectives.

·    An email hotline provides immediate answers to any questions or concerns instructors may have.

·    An Instructor Resource Center provides technical support and downloadable content, including the Instructor’s Resource Manual, Test Bank, TestGen® Computerized Test Bank, and PowerPoint presentations.

 

 

MyLab™ Business Communication is not included. Students, if MyLab Business Communication is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Business Communication should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

 

·    Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful.

o   Dynamic Study Modules help students study chapter topics on their own by continuously assessing their knowledge application and performance in real time.

·    Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.

Improve student results: When you teach with MyLab, student performance improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.

 

Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust -- and that keep your students engaged. 

New to this Edition

Comprehensive material helps students develop employable skills and stay up-to-date on the latest industry trends 

·    The Future of Communication takes a look at innovative technologies that are reshaping business communication, including real-time translation, haptic communication, virtual and augmented reality, gestural computing, and automated emotion recognition.

·    Each chapter opens with insights from a successful professional, emphasizing concepts and valuable skills that students will explore.

·    Revised annotations in model document before/after pairs make it easier for students to see the specific changes made to transform ineffective messages into effective ones.

 

Optimized organization helps engage students 

·    With a heavy emphasis on business English improvement, the text provides students with a full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media.

·    Nearly 70 new or substantially revised figures with 66 annotated model documents, 27 examples of mobile communication in business communication, and 25 examples of social media have been added.

More than 80 questions and student activities are new; one-third of the communication cases are new.

Table of Contents

PART I: BUSINESS COMMUNICATION FOUNDATIONS 

1. Professional Communication in Today’s Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette

 

PART II: THE THREE-STEP WRITING PROCESS

3. Planning Business Messages

4. Writing Business Messages

5. Completing Business Messages

 

PART III: BRIEF BUSINESS MESSAGES

6. Crafting Messages for Digital Channels

7. Writing Routine and Positive Messages

8. Writing Negative Messages

9. Writing Persuasive Messages

 

PART IV: LONGER BUSINESS MESSAGES

10. Understanding and Planning Reports and Proposals

11. Writing and Completing Reports and Proposals

12. Developing and Delivering Business Presentation

 

PART V: EMPLOYMENT MESSAGES AND JOB INTERVIEWS 

13. Building Careers and Writing Resumes

14. Applying and Interviewing for Employment

 

Appendix A: Format and Layout of Business Documents 

Appendix B: Documentation of Report Sources 

Appendix C: Correction Symbols 

Handbook of Grammar, Mechanics, and Usage 

Answer Key