100 Things Every Designer Needs to Know About People

Reihe
New Riders
Autor
Susan Weinschenk  
Verlag
New Riders
Einband
Softcover
Auflage
1
Sprache
Englisch
Seiten
224
Erschienen
April 2011
ISBN13
9780321767530
ISBN
0321767535


Produktdetail

Artikel Preis SFr Verfügbar  
9780321767530
100 Things Every Designer Needs to Know About People
40.70 ca. 7-9 Tage

Description

If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design.

This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play.

Table of Contents

The Psychology of Design
How People See
How People Read
How People Remember
How People Think
How People Focus Their Attention
What Motivates People
People Are Social Animals
How People Feel
People Make Mistakes
How People Decide
Bibliography
INDEX

Author

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.