Content Strategy for the Web

Series
New Riders
Author
Kristina Halvorson / Melissa Rach  
Publisher
New Riders
Cover
Softcover
Edition
2
Language
English
Total pages
216
Pub.-date
February 2012
ISBN13
9780321808301
ISBN
0321808304


Product detail

Product Price CHF Available  
9780321808301
Content Strategy for the Web
40.70 approx. 7-9 days

Description

When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organizations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this second edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.

Table of Contents

Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond
Before We Begin

REALITY
1 NOW: Hit the ground running.
2 PROBLEM: Why does your content (still) suck?
3 SOLUTION: Content strategy to the rescue.

DISCOVERY
4 ALIGNMENT: Down with silos, up with people.
5 AUDIT: Take a close-up look at your current content.
6 ANALYSIS Your content lives in a complicated world.

STRATEGY
7 CORE: Core strategy: the center of it all.
8 CONTENT: Substance and structure: the stuff they come for.
9 PEOPLE Worldflow and governance: the path to victory.

SUCCESS
10 PERSUASION: Making the case for content strategy.
11 ADVOCACY: Get out there and do something.
12 HERO: Save the content, save the world.

Content strategy reading list
Acknowledgments
About the Authors
About Brain Traffic
Index

Reader Review(s)

“This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence
of that!” - Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine

“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
- Lucie Hyde, Director of Content, eBay Europe