Managing Enterprise Content: A Unified Content Strategy

New Riders
Ann Rockley / Charles Cooper  
New Riders
Total pages
February 2012

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Managing Enterprise Content: A Unified Content Strategy


We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.

Table of Contents

  • Section 1: The basis of a unified content strategy
  • Chapter 1: Content: The lifebood of an organization
  • Chapter 2: Intelligent content
  • Section 2: Where does a unified content strategy fit
  • Chapter 3: Enterprise content: Web and beyond
  • Chapter 4: Publishing
  • Chapter 5: Product content
  • Chapter 6: Learning materials
  • Section 3: Performing a substantive audit: Determining business requirements
  • Chapter 7: What does your customer really need?
  • Chapter 8: Where does it really hurt?
  • Chapter 9: Analyzing the content lifecycle
  • Chapter 10: Performing a content audit
  • Chapter 11: Envisioning your unified content strategy and lifecycle
  • Section 4: Developing a unified content strategy
  • Chapter 12: Content modeling: Adaptive content design
  • Chapter 13: Reuse strategy
  • Chapter 14 Designing workflow
  • Chapter 15 Designing metadata
  • Chapter 16: It's all about the content
  • Chapter 17 Change management and governance
  • Section 5: Supporting  your unified content strategy
  • Chapter 18: Changing roles
  • Chapter 19: The role of XML
  • Chapter 20: The role of content management
  • Section 6 Resources
  • Glossary
  • Bibliography
  • A: Checklist for implementing a unified content strategy
  • Index


Ann Rockley, President of The Rockley Group, Inc. has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices.

Charles Cooper, Vice President of The Rockley Group, Inc., has over 20 years of experience in quality assurance and over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies.