How to Get People to Do Stuff

New Riders
Susan Weinschenk  
New Riders
Total pages
March 2013
Related Titles

Product detail

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How to Get People to Do Stuff
34.10 approx. 7-9 days


We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner–a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.

Table of Contents

1) The power of stories

2) How to use examples
3) Getting people into the flow state
4) How to work with someone's habits, not against them
5) Why seeing progress toward a goal is motivating
6) When rewards work and when they don't
7) How to get people to STOP doing something
8) How chemicals in the brain that get people to do stuff
9) Using surprise and unpredictability to motivate
10) How the desire for mastery is motivating
11) How the drive to be autonomous is motivating
12) People want to look smart to others
13) How to get around people's natural laziness
14) Harnessing the dislike of boredom
15) When competition is not motivating
16) Using the desire to connect and be social to motivate
17) People's built in tendency to imitate
18) Using emotions to motivate
19) When making something hard makes it more desirable
20) When anticipation is more important than reward
21) How most goals and desires are unconscious
22) The more difficult something is to achieve the more people like it
23) The power of anticipating
24) Unconscious decision-making
25) Why the brain wants to control the situation
26) How having an experience can be more motivating than having a possession
27) When people are swayed by a dominant personality
28) When and why people look at what other people are doing to decide what
they should do
29) How the "persona" that a person has of themselves influences their
30) How to get people to change long held beliefs and actions