Description

Since it was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best loved and most recommended books on the subject. It's a core foundational book that every Web designer must internalise to make their designs truly effective.

In this substantially revised edition, Steve returns with fresh perspective to reconsider the principles he originally laid out--commenting, amending, amplifying, and offering fresh new examples to underscore their importance. This edition adds an important new chapter on mobile as well as integrating coverage of mobile throughout. It's a complete re-imagining of the concepts that made this book an instant classic.

Table of Contents

• Chapter 1. Don’t make me think!
• Chapter 2. How we really use the Web
• Chapter 3. Billboard Design 101
• Chapter 4. Animal, Vegetable, or Mineral?
• Chapter 5. Omit needless words
• Chapter 6. Street signs and Breadcrumbs
• Chapter 7. The Big Bang Theory of Web Design
• Chapter 8. “The Farmer and the Cowman Should Be Friends”
• Chapter 9. Usability testing on 10 cents a day
• Chapter 10. Mobile: It’s not just a city in Alabama anymore
• Chapter 11. Usability as common courtesy
• Chapter 12. Accessibility and you
• Chapter 13. Guide for the perplexed

Author

Steve Krug (pronounced 'kroog') is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books were based on the 20+ years he's spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense ('just me and a few well-placed mirrors') is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.