Things Every Designer Needs to Know about People

Series
Peachpit Press
Author
Susan Weinschenk  
Publisher
Peachpit Press
Cover
DVD
Edition
1
Language
English
Pub.-date
August 2014
ISBN13
9780133838831
ISBN
0133838838
Related Titles


Product detail

Product Price CHF Available  
9780133838831
Things Every Designer Needs to Know about People
41.60 approx. 7-9 days

Description

Students who want to design intuitive and engaging web sites, apps, print materials or products, need to know the psychology that underlies people's behavior. This video explores both the foundational and the latest research in psychology and applies it to design. What grabs and holds attention on a page or screen? What is more important, peripheral vision or central vision? How much information is too much at one time? How do you motivate people to continue on to the next step? What line length should you use if you want people to read text on or offline? What about color? Imagery? Does font type really matter? These are just a few of the questions that the book answers.

This video is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that students can design intuitive and engaging print, web, applications and products that match the way people think, work, and play.

System Requirements
Mac OS X 10.6, Microsoft Windows XP, or higher
GHz processor or higher
2 GB RAM or higher
1 GB Free HD Space (does not include lesson files)

Please note that this DVD can be viewed only on a computer. It will not work in DVD-Video player software or a DVD set-top player.

Author

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.