Description

Appropriate for all introductory courses on print publishing, desktop publishing, typography, or document production.

This completely revised edition continues in the original's tradition by providing students with simple, logical principles for using type to produce beautiful, professional documents. The renowned Macintosh and graphic design instructor Robin Williams has added a thoroughly revised chapter on fonts, and updated the entire book to reflect extensive changes in software and hardware since the original edition was published. Her wide-ranging coverage includes these and many other topics: real vs. generic quotation marks, the correct use of en and em dashes, tabs, indents, hyphenation, justification, kerning, leading, and white space; and what to do about widows, orphans, and hanging punctuation. This concise book will be indispensable for beginning-level students who need fast answers for publishing the highest-quality documents, and it will be an equally useful reference for students with more experience in document production.

Features

• NEW - Now thoroughly updated to reflect the latest hardware and software for print document production.

  • Covers the Macintosh-based desktop hardware and software tools today's students are most likely to encounter.

• NEW - Extensively updated coverage of the effective use of fonts.

  • Gives students up-to-date guidance on using today's fonts to build stylish, functional documents.

• Concise and practical—Presents practical, easy-to-use guidance on every aspect of Macintosh-based typography, including kerning, leading, white space, punctuation, tabs, indents, widows, orphans, and much more.

  • Gives students one easy and reliable source for answers to all their typography questions.

• Author known for her approachable style and expertise in teaching Macintosh and graphic design topics to beginners—Since creating the legendary first editions of The Mac is Not a Typewriter and The Little Mac Book, Robin Williams has influenced an entire generation of Macintosh typographers, designers, and desktop publishers.

  • Students receive friendly, personal guidance from an author with a worldwide reputation for design expertise and teaching skill.

New to this Edition

• Now thoroughly updated to reflect the latest hardware and software for print document production.

  • Covers the Macintosh-based desktop hardware and software tools today's students are most likely to encounter.

• Extensively updated coverage of the effective use of fonts.

  • Gives students up-to-date guidance on using today's fonts to build stylish, functional documents.

Table of Contents

Preface.


 1. One Space Between Sentences.


 2. Quotation Marks.


 3. Apostrophes.


 4. Dashes.


 5. Special Characters.


 6. Accent Marks.


 7. Underlining.


 8. Capitals.


 9. Kerning.


10. Tabs and Indents.


11. Widows & Orphans.


12. Hyphenations & Line Breaks.


13. Leading, or Linespace.


14. Paragraph Spacing.


15. Justified Text.


16. Hanging the Punctuation.


17. Serif and Sans Serif Fonts.


18. Combining Typefaces.


19. Numerals in Odd Places.


20. Miscellaneous.


21. On the Web.


22. Quiz.


Appendix A.


Appendix B.


Index.


Colophon.

Back Cover

One of the most popular Macintosh books ever published, The Mac is Not a Typewriter has been referred to as the 'Strunk and White of typography.' The revised edition continues in the tradition of the original by providing simple, logical principles for using type to produce beautiful, professional documents. It's updated to include a revised chapter on fonts and also reflects changes in software and hardware since the original edition published in 1990. Some topics include: real vs. generic quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. Anyone who needs to prepare documents for print will find this guide indispensable. It's a primer that novices can pick up quickly, and that pros can keep going back to.

Author

Robin Williams is the author of more than 20 best-selling and award-winning books, including The Little Mac Book, The Non-Designer's Design Book, The Non-Designer's Web Book, and Robin Williams Design Workshop and Web Design Workshop. Through her writing, teaching, and seminars, Robin has influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the World Wide Web.