Table of Contents

Preface

Intro to Part I - The Minto Pyramid Principle: Logic in Writing

PART 1  THE PYRAMID PRINCIPLE: LOGIC IN WRITING

• 1. Why a pyramid structure
• 2. The substructures within the pyramid
• 3. How to build a pyramid structure
• 4. Fine points of introductions
• 5. Deduction and induction: the difference
• 6. How to highlight the structure

Intro to Part 2 - The Minto Pyramid Principle: Logic in Thinking

PART 2  THE PYRAMID PRINCIPLE: LOGIC IN THINKING

• 7. Questioning the order of a grouping
• 8. Questioning the problem-solving process
• 9. Questioning the summary statement
• 10. Putting it into readable words

Appendix: Problem Solving in Structureless Situations

Back Cover

PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THE READER’S MIND.

The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto’s famous Pyramid Principle. Can your writing do without it?

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT.

Author

Barbara Minto developed The Pyramid Principle through her early years as a consultant at mckinsey & Company, Inc. She now runs her own consultancy, International, Inc., specialising in teaching the pyramid principle to people whose major training is in business or the professions. She has taught her course to most of the major consulting firms in the world's largest corporations and government organisations.