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If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know
it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone
who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.
Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to
reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
About the author
How to use this book
Part One Background
Chapter One The basics
Chapter Two Three key thoughts
Chapter Three Brands and tone of voice
Part Two Method
Chapter Four - Before
Chapter Five - During
Chapter Six - After
Chapter Seven Heres one I made earlier
Part Three Interviews
Chapter Eight - How brilliant copywriters write their copy
Craft the most effective copy imaginable.
If youve ever tried to create a really persuasive piece of copy that grabs your readers attention, then youll know its harder than it looks. Wouldnt it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone to tell you how the professionals really do it? Well, thats exactly what this book does.
Keep it clear, keep it simple, make it brilliant and original. Ive been saying that for years. Its a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant. Wally Olins, Chairman, Saffron Brand Consultants
Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies.
Keep it clear, keep it simple, make it brilliant and original. Ive been saying that for years. Its a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.
Wally Olins - Chairman, Saffron Brand Consultants
Most of us reckon we can write. Wrong. But heres book that will help you be persuasive, interesting and brilliant in print, then help you do it again, and again, and again.
Michael Johnson, johnson banks